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Marketing MSc

Birkbeck, University of London

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Birkbeck, University of London

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Bloomsbury (Central London) Campus

  • Study mode

    Full time

  • Start date

    29-SEP-25

  • Duration

    1 Year

Course summary

Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:marketing theorymarketing mixescurrent issues and future trends of marketing.At the same time, you will engage with a number of relevant issues, including:brandingcustomer relationship managementdigital marketinggreen marketing.Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.Start Date: October 2024 Duration: One year

Tuition fees

Students living in United States
(International fees)

£ 23,220per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Birkbeck, University of London

Birkbeck, University of London

  • Campus address

    Birkbeck, University of London, Malet Street, Bloomsbury, London, Camden, WC1E 7HX, England

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