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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Leicester

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

Course description

Due to the ongoing impact of the global pandemic we have had to evaluate all of our courses to ensure that we adhere to Government guidelines to protect the health and wellbeing of our staff and students. This means that as we work through these changes the modules, delivery methods and assessments shown, including those shown for future years, are subject to change.

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.

The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will be assigned a personal tutor who has a pastoral role and can offer support and advice. Additionally you can benefit from workshops, visiting speakers and industry visits. You have the option for field-work sessions carried out in Leicester and in a major European destination appropriately chosen each year.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory and strategy, consumer behaviour, marketing research, branding and communications, which will enhance your professional development and career prospects.

Our MSc Marketing graduates have been employed in managerial roles both in the private and public sector, NGOs and also in academia.

Tuition fees

Students living in United States
(international fees)

£ 18,935overall cost

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Leicester

  • University League Table

    38th

  • Campus address

    University of Leicester, University Road, Leicester, Leicestershire, LE1 7RH, England

More than 4,000 international students call Leicester home, sharing their cultures, faiths and ideas with each other and with students and staff across campus.
Leicester is in the centre of England with great transport links, making it easy to explore the whole country while studying there.
Want to explore further afield? Leicester has great European links – with one change of train, Leicester students can be in Paris by lunchtime.

Subject rankings

  • Subject ranking

    23rd out of 84 1

  • Entry standards

    / Max 200
    139 68%

    20th

    12
  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    3.60 72%

    79th

    13

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