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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Keele University

  • Study mode

    Full time

  • Start date


  • Duration

    1 year

Course summary

Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and satisfy the needs of their customers. In today’s ever changing and highly competitive world, this is as true as it ever was. A wide variety of knowledge and skills are required to be a successful marketer, covering a full spectrum from analytical to creative.

This MSc aims to equip you with the necessary knowledge, skills and techniques to be able to discover the needs of customers embed this understanding within an organisation and what it does and subsequently communicate this appropriately to your marketplace. The course also stresses the importance of ethical, responsible behaviour and the context of overall societal issues. The MSc Marketing seeks to develop well-rounded, thoughtful, active, reflective and practical professional marketers with excellent skills.


The rich and varied assessment strategy adopted by this programme ensures development of employability and academic skills, providing an opportunity to demonstrate both professional and academic attainment. Assessment design is largely driven by a number of desired learning outcomes which include: ability to solve current real world problems in marketing by applying a range of different theories, creative and innovative approaches and techniques; understanding of marketing’s role within general management; appreciation of the cultural and social implications of marketing; an open and questioning approach to ideas; development of relevant information and communication skills.


MSc Marketing graduates can be found in a wide variety of roles, either working for bespoke Marketing agencies or within a wide range of organisations in the private, public and non-for-profit sectors. Increasingly opportunities are within digital, where companies are looking for young digitally aware recent Marketing MSc graduates.

Tuition fees

Students living in United States
(international fees)

£ 16,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Keele University

  • University League Table


  • Campus address

    Keele University, Keele, ST5 5BG, England

Keele students represent over 120 different nationalities. A welcoming campus, Keele recognises the benefits of such a diverse population of cultures and ideas.
Keele provides individual and group language and academic skills guidance for international students at all levels, through its language centre on campus.
Keele offers a friendly and supportive environment for international students. A range of cultural events are arranged and celebrated throughout the year.

Subject rankings

  • Subject ranking

    40th out of 84 4

  • Entry standards

    / Max 200
    124 61%


  • Graduate prospects

    / Max 100
    74 74%


  • Student satisfaction

    / Max 5
    3.76 75%



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