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Marketing MSc

York St John University

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York St John University

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    York St John University

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Marketing is central to the success of organisations. This Marketing MSc will introduce you to the diverse and exciting area of business, exploring everything from marketing strategy to brand management. The course brings together relevant contemporary academic research and a practical understanding of organisational operations. Through this you will develop your leadership skills and your understanding of management in a marketing context.

Course overview

This course will provide you with a thorough understanding of all of the key marketing principles which are necessary for business success. This includes:

  • Consumer behaviour
  • Strategic marketing planning
  • Brand management
  • Marketing communications
  • Digital marketing

You will explore the challenges faced by marketing professionals in today’s competitive and fast moving business environment, and consider how they can be overcome. Engaging with the latest research will give you valuable insight into current debates and developments in marketing. Through projects which help you to apply this theoretical learning to practical situations, you will tackle real issues and questions facing the contemporary marketing world.

Career outcomes

Where could Marketing take you?

This postgraduate course could prepare you for a marketing career in any sector or industry. The leadership skills you will develop will put you in a good position to move into management roles. Innovative, specialist modules such as Data Analytics and the Blockchain will give you the transferable skills needed for a competitive edge in the marketplace. The additional CIM qualification you can gain will also give an additional boost to your career options.

This will give you an advantage in careers such as:

  • Marketing
  • Advertising
  • Market research
  • Media buying
  • Social media management
  • Public relations

Tuition fees

Students living in United States
(International fees)

£ 11,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

York St John University

York St John University

  • University League Table

    105th

  • Campus address

    York St John University, Lord Mayor's Walk, York, York, YO31 7EX, England

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Subject rankings

  • Subject ranking

    Marketing

    62nd out of 90

  • Entry standards

    / Max 211
    119 56%

    49th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.15 79%

    35th

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