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Marketing MSc

York St John University

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York St John University

Course options

7 options available

  • Qualification

    MSc - Master of Science

  • Location

    York St John University

  • Study mode

    Full time

  • Start date

    28-SEP-26

  • Duration

    1 Year

Course summary

Marketing is central to the success of organisations. This Marketing MSc will introduce you to the diverse and exciting area of business, exploring everything from marketing strategy to brand management. The course brings together relevant contemporary academic research and a practical understanding of organisational operations. Through this you will develop your leadership skills and your understanding of management in a marketing context.


This course will provide you with a thorough understanding of all of the key marketing principles which are necessary for business success. This includes:


  • Consumer behaviour
  • Strategic marketing planning
  • Brand management
  • Marketing communications
  • Research methodology
  • Digital marketing

You will explore the challenges faced by marketing professionals in today’s competitive and fast moving business environment, and consider how they can be overcome. Engaging with the latest research will give you valuable insight into current debates and developments in marketing. Through projects which help you to apply this theoretical learning to practical situations, you will tackle real issues and questions facing the contemporary marketing world.


We encourage the sharing of knowledge and experience between students and staff with a wide range of professional backgrounds. This fosters a collaborative learning community which will provide both support and varied perspectives throughout your study.


You can choose to study this course with a Year in Industry, allowing you to apply your learning and gain valuable experience. If you choose a Year in Industry you will be studying for a total of 2 years. Your first year will be a teaching year. In your second year you will either be on placement or conducting a skills and research based module.

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Tuition fees

Students living in United States
(International fees)

£ 11,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

York St John University

York St John University

  • University League Table

    108th

  • Campus address

    York St John University, Lord Mayor's Walk, York, North Yorkshire, YO31 7EX, United Kingdom

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Subject rankings

  • Subject ranking

    Marketing

    65th out of 93 3

  • Entry standards

    / Max 198
    110 56%

    55th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.25 81%

    16th

    19

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