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Course options

  • Qualification

    Postgraduate Diploma

  • Location

    Oxstalls Campus

  • Study mode

    Full time

  • Start date

    27-SEP-21, 17-SEP-22

  • Duration

    1 year

Course summary

You’ll engage with businesses of all types and sizes and learn more about marketing in the commercial world. You’ll learn the range of marketing practices, respond to commercial design briefs and engage directly with businesses. You’ll focus on marketing communication, marketing research, international strategic marketing, digital-marketing and brand management as well as learning to understand customers and their needs. Modules include: International Strategic Marketing, Marketing Communications, Digital Marketing, Brand Management

The vocational focus of this course means it’s perfect if you’re looking to move into marketing or if you want to build upon existing marketing expertise.

Study style

Assessments involve you developing academic arguments as well as marketing writing, advertising design and marketing campaign development skills.

The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.

Possible careers

Graduates from this course can go on to work in:

  • market research
  • marketing management
  • marketing communications
  • brand management
  • customer relationship management.

Tuition fees

Students living in United States
(international fees)

£ 9,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Gloucestershire

  • University League Table

    97th

  • Campus address

    University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH, England

A diverse and inclusive community, welcoming students from over 60 countries worldwide.
Placements, internships, trips and career experiences help prepare students for success after graduation.
A wide range of bursaries and merit scholarships are available for international students.

Subject rankings

  • Subject ranking

    67th out of 84 3

  • Entry standards

    / Max 200
    114 56%

    53rd

    3
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    3.95 79%

    51st

    10

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