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Marketing PhD/MPhil/MSc (Research)

University of Birmingham

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Edgbaston Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

The programme in Marketing will facilitate the creation and interpretation of new knowledge by the research student, demonstrated through the thesis. The programme comprises a short taught component followed by a longer research phase. Taught modules allow the students to broaden, as well as deepen, their knowledge of research methods at the same time as undertaking their own research and developing a set of transferable professional skills. The taught component is designed to ensure that doctoral researchers understand the breath of techniques used in modern social science research.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research. Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Tuition fees

Students living in United States
(international fees)

£ 19,320per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Birmingham

  • University League Table

    13th

  • Campus address

    University of Birmingham, Edgbaston, Birmingham, Birmingham, B15 2TT, England

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