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Marketing - PhD

University of Kent

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University of Kent

Course options

4 options available

  • Qualification

    PhD/DPhil - Doctor of Philosophy

  • Location

    University of Kent

  • Study mode

    Full time

  • Start date

    05-OCT-26

  • Duration

    3 Years

Course summary

Staff research interests in this department cuts across four main domains including, marketing strategy and performance product development and innovation buyer behaviour and the management of supply (value) chains and market delivery systems.Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.The department has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.LocationYou will be based either at the Canterbury or Medway campus, depending on where your first supervisor is based, for the duration of your PhD. Should you be based at Medway you will be expected to travel to Canterbury for compulsory modules and events run by the Graduate School. Kent Business School has excellent links with business schools globally, including in China, USA, Hong Kong, France, Germany, Spain, Sweden and Italy. Our wide array of exchange partners give you the opportunity to gain international experience. Our partners are committed to enhancing their international outlook while providing excellent teaching. You will gain invaluable work experience, develop your understanding of a new culture and improve your language skills.Our exchange partners include these top ranked institutions amongst others:University of Technology, SydneyRenmin University of China, School of BusinessUniversity of Hong KongESSECNeoma Business SchoolFreie Universitat BerlinUniversity of FlorenceIE Madrid UniversityStockholm Business School.

Tuition fees

Students living in United States
(International fees)

£ 19,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Kent

University of Kent

  • University League Table

    49th

  • Campus address

    University of Kent, Canterbury Campus, Canterbury, Kent, CT2 7NZ, United Kingdom

VIEW PROFILE
A range of scholarships for international students, including GREAT Scholarships for students from China, Ghana, Kenya, Malaysia, Pakistan or Thailand.
Kent offers globally recognised degrees and has a diverse student community representing over 180 nationalities.
Kent provides excellent support for international students, including English language training and academic study support.

Subject rankings

  • Subject ranking

    Marketing

    29th out of 90 11

  • Entry standards

    / Max 211
    131 62%

    30th

  • Graduate prospects

    / Max 100
    80.0 80%

    27th

    7

  • Student satisfaction

    / Max 4
    3.05 76%

    55th

    25

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