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Marketing PhD

Abertay University

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Abertay University

Course options

5 options available

  • Qualification

    PhD/DPhil - Doctor of Philosophy

  • Location

    Abertay University

  • Study mode

    Full time

  • Start date

    FEB

  • Duration

    3 Years

Course summary

This is a potential research degree area, subject to the approval of the University. If you are interested in undertaking a research degree in this area, please make contact with the Dean to discuss your proposal.Abertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.We are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour. For example, the phenomenon of social media influencers presents ample opportunities for research, considering that billions of consumers regularly use social media platforms. Potential topics could include determinants of social media influencer success and ways in which social media influencers affect consumer behaviour.We are a member of the CIM (Chartered Institute of Marketing) network and work very closely with industry. We preserve this proximity by encouraging dialogue with industry and opportunities for our students to work on marketing problems faced by real companies.A research degree at Abertay is excellent preparation for a career as a researcher and an academic, as well as a diverse range of professions outside of academia.MPhil normally 2 years full-time

Tuition fees

Students living in United States
(International fees)

£ 13,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Abertay University

Abertay University

  • University League Table

    94th

  • Campus address

    Abertay University, Bell Street, Dundee, scotland, DD1 1HG, United Kingdom

VIEW PROFILE
Abertay's small size is a strength, offering its students a more personal university experience with a friendly community vibe on its compact campus.
Pioneers of videogame and cybersecurity education and research, and a reputation as one of the world's most respected institutions for computer games degrees.
Supports prospective and current students from across the world. 20% of Abertay's student body is international, with 90 nationalities represented on campus.

Subject rankings

  • Subject ranking

    Marketing

    80th out of 90 2

  • Entry standards

    / Max 211
    145 69%

    22nd

  • Graduate prospects

    / Max 100
    69.0 69%

    58th

  • Student satisfaction

    / Max 4
    3.09 77%

    44th

    20

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