We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Marketing Strategy and Innovation MSc

City, University of London

Add to favourites

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Cass Business School

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    12 months

Course summary

Who is it for?

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you.

This Marketing Strategy and Innovation master's course is specifically tailored for students with little or no prior marketing experience and study background.

Objectives:

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.

You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

  • work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
  • develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
  • compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
  • personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly.

The degree is aimed at equipping you with the most rigorous theoretical and practical knowledge on professional marketing practice, with the quantitative and qualitative analytical skills required to make complex marketing decisions, and with the soft skills to influence people and organisations through creativity, persistence, team-working, communication skills, leadership, and initiative.

Marketing is a fast-moving field. Therefore, each module is constantly updated to include the latest digital and analogue technologies (some of them developed by our very own lecturers) which enables you to devise path-breaking products and persuasive communication strategies in fast-changing social environments.

This ethos pervades the MSc in Marketing Strategy and Innovation postgraduate course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of your employability of Cass students, the applicable vocational skills of the course and the support Cass students benefit from.

Tuition fees

Students living in United States
(international fees)

£ 25,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

City, University of London

  • University League Table

    57th

  • Campus address

    City, University of London, Northampton Square, City of London, EC1V 0HB, England

City is one of the most international UK universities. Students are from over 160 countries, creating a diverse, cosmopolitan university community.
City's supportive alumni network stretches across the globe. They help those thinking of moving to London and organise in-country events after graduation.
City's international student advice team give guidance on the application process, answers questions on visa and immigration issues and check visa documents.

Subject rankings

  • Subject ranking

    14th out of 123 9

  • Entry standards

    / Max 209
    177 81%

    8th

    16
  • Graduate prospects

    / Max 100
    77 77%

    36th

  • Student satisfaction

    / Max 5
    4.11 82%

    25th

    24

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!