Marketing Strategy and Innovation MSc

City, University of London

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Overview

Who is it for?

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

Structure

The degree is aimed at equipping you with the most rigorous theoretical and practical knowledge on professional marketing practice, with the quantitative and qualitative analytical skills required to make complex marketing decisions, and with the soft skills to influence people and organisations through creativity, persistence, team-working, communication skills, leadership, and initiative.

Marketing is a fast-moving field. Therefore, each module is constantly updated to include the latest digital and analogue technologies (some of them developed by our very own lecturers) which enables you to devise path-breaking products and persuasive communication strategies in fast-changing social environments.

Career pathways

We are committed to not only educate you as an excellent marketer, but also as a responsible leader.

This ethos pervades the MSc in Marketing Strategy and Innovation postgraduate course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of your employability of Bayes students, the applicable vocational skills of the course and the support Bayes students benefit from.