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Marketing Strategy and Innovation MSc

City, University of London

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Bunhill Row

  • Study mode

    Full time

  • Start date

    30-SEP-24

  • Duration

    12 months

Course summary

Overview

Who is it for?

Some people equate marketing with advertising. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills. The MSc Marketing, Strategy and Innovation course is perfect for you if you have an appreciation of marketing. Now you want to make it your career or find out how to take your business to the next level.

The strategic marketing master's course is specifically designed for you if you have little or no previous work or study experience of marketing. It will qualify you for your first professional marketing position, even if you studied fine arts, medicine, business or physics. All you need is an upper second class degree or its equivalent.

Career pathways

Your MSc prepares you to enter the world of marketing as an excellent marketer and responsible leader. You can expect to work as a marketing manager, campaigns manager or consultant, or find roles in business strategy, SEO consulting or influencer marketing. You may wish to start your own business, or return to innovate and expand in your existing business.

You’ll be supported from the start by our careers team, with workshops, careers fairs, networking events and individual advice on your career goals and interview skills.

Tuition fees

Students living in United States
(International fees)

£ 31,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

City, University of London

  • University League Table

    42nd

  • Campus address

    City, University of London, Northampton Square, City of London, EC1V 0HB, England

Nearly all degrees offer the opportunity of a work placement, a clinical placement or time studying abroad. Many offer professional accreditation.
A welcoming and diverse community with buddy schemes, student counselling, Students' Union with active student societies, and an award-winning student centre.
Partnerships with more than 100 leading institutions around the world bring exciting opportunities to study abroad and gain international work experience.

Subject rankings

  • Subject ranking

    10th out of 121 2

  • Entry standards

    / Max 214
    189 86%

    9th

  • Graduate prospects

    / Max 100
    89.0 89%

    5th

    37
  • Student satisfaction

    / Max 5
    3.81 76%

    87th

    8

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