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Marketing Strategy and Innovation MSc

City, University of London

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Cass Business School

  • Study mode

    Full time

  • Start date

    SEP-22

  • Duration

    12 months

Course summary

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Overview

Who is it for?

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

Structure

The degree is aimed at equipping you with the most rigorous theoretical and practical knowledge on professional marketing practice, with the quantitative and qualitative analytical skills required to make complex marketing decisions, and with the soft skills to influence people and organisations through creativity, persistence, team-working, communication skills, leadership, and initiative.

Marketing is a fast-moving field. Therefore, each module is constantly updated to include the latest digital and analogue technologies (some of them developed by our very own lecturers) which enables you to devise path-breaking products and persuasive communication strategies in fast-changing social environments.

Career pathways

We are committed to not only educate you as an excellent marketer, but also as a responsible leader.

This ethos pervades the MSc in Marketing Strategy and Innovation postgraduate course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of your employability of Bayes students, the applicable vocational skills of the course and the support Bayes students benefit from.

Application deadline

01 August 2022

Tuition fees

Students living in United States
(international fees)

£ 28,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

City, University of London

  • University League Table

    54th

  • Campus address

    City, University of London, Northampton Square, City of London, EC1V 0HB, England

Nearly all degrees offer the opportunity of a work placement, a clinical placement or time studying abroad. Many offer professional accreditation.
A diverse and welcoming community with buddy schemes, active student societies, Students' Union, student counselling and an award-winning student centre.
Partnerships with more than 100 leading institutions across the globe bring exciting opportunities to study abroad and get international work experience.

Subject rankings

  • Subject ranking

    10th out of 122 4

    2nd out of 92

  • Entry standards

    / Max 209
    179 85%

    7th

    1
  • Graduate prospects

    / Max 100
    84.0 84%

    14th

    22
  • Student satisfaction

    / Max 5
    3.85 77%

    96th

    71
  • Entry standards

    / Max 200
    175 92%

    3rd

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    3.92 78%

    61st

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