Marketing with a Foundation Year (foundation year delivered at The College) BSc (Hons)

COURSE OVERVIEW

Are you interested in an exciting career in the diverse field of marketing, where your expert knowledge and skills can be used to anticipate customer behaviours, create advertising campaigns, manage brand reputation and influence global product demand? If so, then the BSc Marketing with a Foundation Year degree at Swansea University is ideal.

The Foundation Year is an excellent pathway to gaining essential knowledge and skills, before joining Year 1 students of the BSc Marketing degree within the School of Management. If you don’t attain the necessary grades to enrol on to the BSc Marketing course, the BSc Marketing with a Foundation Year degree is for you.

The Foundation Year is taught at The College, located next to the School of Management. Once you complete this year, you will move to the School of Management building for the remainder of your studies.

Across the four year course, you will develop an understanding in key marketing and management principles whilst honing your marketing abilities through pursuing specialist topics such as consumer behaviour, social media marketing, market research, marketing communications, application development and international marketing.

With this course you will gain the skills needed for a stimulating career as a marketing practitioner and develop the critical thinking to make well informed strategic marketing decisions that make real world impact.

Get ready for exciting career opportunities in a variety of roles including communications, insights, content marketing, customer experience, influencer marketing and digital optimisation.

MARKETING WITH A FOUNDATION YEAR EMPLOYMENT OPPORTUNITIES

As a Marketing graduate from Swansea you will be in an excellent position to secure employment in a range of professions from consultancy work to integral roles in local, national and global organisations.

If you want to target multinational agencies such as Accenture Interactive, Ogilvy or McCann or see yourself working in-house for globally renowned brands or even smaller organisations with a local or UK focus, this degree makes you a strong candidate for any potential employer. Your future job title could be any of the following:

• Marketing Manager
• Social Media Manager
• Advertising Account Executive
• Management Consultant
• PR Account Executive

Professional Body Accreditation

The years following your Foundation Year are accredited by the Chartered Institute of Marketing (CIM) Graduate Gateway Scheme and provides students with two exemptions from a core module towards the CIM Level 4 Certificate in Professional Marketing or one exemption from a core module towards the CIM Level 6 Diploma in Professional Marketing.

Our career support services include:

• Employability workshops, employers’ talks, bespoke events and careers fairs
• Individual advice and guidance from professionally qualified Careers Advisers
• Help with finding jobs, internships, work placements and volunteering opportunities
• Access to information resources on a wide range of career management topics
• Advice and guidance on postgraduate study and funding
• Funding to support student internship opportunities and Student Society/Club events.