Marketing with a Foundation Year (foundation year delivered at The College) BSc (Hons)

Swansea University

Swansea University has opted into the TEF and received a Gold award. Find out more about the TEF: https://www.ucas.com/undergraduate/what-and-where-study/choosing-course/teaching-excellence-framework-tef-what-you-need-knowThe Marketing with a Foundation Year is a programme designed for the student who wants to excel and reach the top level of global business management practice, but does not yet have the required qualifications.The four-year course provides students with a broad range of expertise across the areas of business and management (such as marketing, operations, finance, accounting, strategy and human resource management) as well as offering a range of cutting-edge specialist optional modules. The BSc Marketing with a Foundation Year pathway is for students interested in the broad areas of marketing, consumer behaviour, marketing research, international marketing and digital marketing. This pathway allows students to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing.The foundation year is taught at The College, on Bay Campus. Located next to the School of Management, The College is the University’s pathway provider and offers a unique learning environment; designed to fully prepare you for the final three years of your degree. Small lecture and seminar classes, state-of-the-art facilities and world-class teaching help you to realise your full academic potential.Business at Swansea University is currently 6th in the UK for % satisfied with course (Guardian University Guide 2021).As a student of our Business department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team of staff and state-of-the-art Bay Campus facilities. Our Business Management degrees are accredited by the Chartered Management Institute (CMI) and Chartered Institute of Management Accountants (CIMA), whilst marketing is accredited by the Chartered Institute of Marketing (CIM), as part of the Graduate Gateway Programme – providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation. Our Final Year Projects also enhance your career potential, by working in partnership with real companies on real business-related issues.As a student of our Marketing department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team and state-of-the-art Bay Campus buildings and provisions. Our Marketing degrees have been developed in-line with the Chartered Institute of Marketing (CIM), providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation.