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Marketing with a Year Abroad BSc (Hons)

University of Kent

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    17-SEP-22

  • Duration

    4 Years

Course summary

Marketing is a core business function and essential to the success of businesses operating in a highly competitive environment. As a marketing student as Kent Business School, you develop the essential skills needed to thrive as a successful marketer.Studying Marketing at Kent, you gain analytical and strategic skills needed to evaluate marketing scenarios critically and make informed strategic decisions. Study in-depth marketing knowledge and understanding of the core theories, practices and techniques of marketing in a global context.You will also study modules covering key business functions such as management and finance as well as modules focusing on responsible business and sustainability demonstrating how marketing fits into the wider business environment and society.On our flexible programme, you take a broad range of compulsory modules in your first year. You then select from a variety of options in your second and third year, and can even choose to deepen your knowledge of an aspect of through a research-led project.You will have excellent opportunities to experience marketing in action through hands-on experience via in-class live case studies from our visiting speakers, enterprise challenges and company visits. You will also have an opportunity to gain entrepreneurial and life skills that enable you to accelerate your innovative thinking into practice.Going abroad as part of your degree is an amazing experience and a chance to develop personally, academically and professionally. You experience a different culture, gain a new academic perspective, establish international contacts and enhance your employability. Kent Business School has excellent links with business schools globally, including in China, USA, Hong Kong, France, Germany, Spain, Sweden and Italy. Our wide array of exchange partners give you the opportunity to gain international experience. Our partners are committed to enhancing their international outlook while providing excellent teaching. You will gain invaluable work experience, develop your understanding of a new culture and improve your language skills.**Course Details** **Stage 1**Your first year is a compulsory introductory year, designed to provide you with a solid foundation in the understanding of business practices and their related functions, including topics such as accounting, finance, and marketing.**Stage 2**Your second year allows you to develop your critical understanding of marketing, developing skills in marketing strategy, branding, marketing research and analysis, plus the opportunity to apply theory to practice.**Year abroad**On your year abroad you will study at one of our partner universities in Europe or Asia. Places are subject to availability, language and degree programme. You are expected to adhere to any academic progression requirements in Stages 1 and 2 to proceed to the year abroad. If the requirement is not met, you are transferred to the equivalent three-year programme. The year abroad is assessed on a pass/fail basis and does not count towards your final degree classification.**Stage 3**Your final year has a greater focus on capstone marketing modules such as new product marketing, digital marketing applications and marketing communications with the opportunity to undertake a marketing management project.

Application deadline

15 January

Tuition fees

Students living in United States
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University information

University of Kent

  • University League Table

    50th

  • Campus address

    University of Kent, Recruitment and Admissions Office, Registry, Canterbury, Kent, CT2 7NZ, England

With a global reputation for academic excellence, first-class research and teaching, Kent offers a superb education and memorable student experience.
Kent welcomes students from 152 countries. 21% of students are from Europe and overseas, creating a diverse and supportive community.
Located in historic and inspiring locations that have the continent on their doorstep, you’ll be part of a global community and supported every step of the way.

Subject rankings

  • Subject ranking

    36th out of 92 27

  • Entry standards

    / Max 200
    134 70%

    25th

    7
  • Graduate prospects

    / Max 100
    60.0 60%

    68th

    66
  • Student satisfaction

    / Max 5
    3.87 77%

    70th

    19

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