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Marketing with a year in industry BSc (Hons)

University of York

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    OCT-22

  • Duration

    4 Years

Course summary

In order to succeed, marketers must respond to the ever-evolving needs of their customers and stakeholders and the dynamics of the marketplace.

This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.

Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects. The programme also offers the opportunity to undertake a placement year in industry, giving you the chance to apply theory and concepts to solve real-world marketing problems.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the BSc Marketing (with a year in industry) takes you partway towards a professional CIM qualification.

Assessment and feedback

Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component.

You will have some scope to choose forms of assessment that you prefer through selection of optional modules in your second and final years. You can pick modules which emphasise presentation skills, essay writing or exams.

Careers and skills

Our bespoke employability sessions help you identify and improve your skills. Our dedicated support team will help you to build an employability portfolio and to present yourself at your best for the next step of your career.

You'll have the opportunity to work closely with real-life companies, carrying out consulting reports, developing your relationships and enhancing your CV.

Some modules on this course count towards professional qualifications from the Chartered Institute of Marketing, which are highly sought after by employers.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 19,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of York

  • University League Table

    18th

  • Campus address

    University of York, Heslington, York, York, YO10 5DD, England

Inspiring teaching delivered by leading academics, integrated with award-winning employability programmes, equips students for the international labour market.
A diverse campus community of students from over 150 countries that offers a lifelong global alumni network.
Specialist international student support includes orientation, immigration advice, Language Skills Centres, and International Pathway College programmes.

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