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Marketing with Advertising and Public Relations - BA (Hons)

Birmingham City University

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Birmingham City University

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Curzon Building

  • Study mode

    Full time

  • Start date

    01-SEP-26

  • Duration

    3 Years

Course summary

Overview

Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practicebased learning approach.

What's covered in this course?

Inspiring our students in all aspects of marketing, advertising and public relations, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available, with numerous companies holding our placement students in high regard thanks to their real-world practical skills.

Employability

Enhancing employability skills

Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.

Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.

In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.

You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

£ 18,570per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Birmingham City University

Birmingham City University

  • University League Table

    103rd

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

VIEW PROFILE
BCU's facilities are world-class, staff have experience in every sector, and courses prepare you to tackle real-world challenges.
Many master's courses offer international students optional six-month professional placements towards the end of their studies.
Live and study in an affordable multicultural city. BCU is a modern and dynamic international university, with staff, students and alumni from 120 countries.

Subject rankings

  • Subject ranking

    Communication & Media Stu

    48th out of 92 9

    53rd out of 90 2

  • Entry standards

    / Max 200
    125 62%

    38th

  • Graduate prospects

    / Max 100
    65.0 65%

    54th

    17

  • Student satisfaction

    / Max 4
    3.09 77%

    50th

    4

  • Entry standards

    / Max 211
    123 58%

    42nd

  • Graduate prospects

    / Max 100
    72.0 72%

    51st

    1

  • Student satisfaction

    / Max 4
    3.17 79%

    28th

    1

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