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Marketing with Brand Management (Professional Practice) MSc

University of Huddersfield

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Huddersfield

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    18 months

Course summary

This course provides a comprehensive study of core marketing principles, with additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management.

Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of live case studies and projects.

* Throughout the course, extensive use is made of contemporary marketing problems, which emphasise branding at the centre of strategic decision-making.

* The focus of this course is the development of the strategic brand leaders of tomorrow.

* On this brand management route of our Marketing Masters, you will take a specialist module in Strategic Brand Management.

* Further specialisation and an opportunity to pursue an area of branding that interests you or which you are passionate about comes in your choice of research project.

* The 18-month route has the opportunity to undertake a 6-month placement element at the end of the 12 month taught programme.

The course provides an additional 6-month professional practice placement opportunity at the end of the course. This allows students with limited experience to put the skills and techniques developed throughout the Master’s degree into practice. This option would be of particular interest to international students.

Tuition fees

Students living in United States
(international fees)

£ 14,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Huddersfield

  • University League Table

    53rd

  • Campus address

    University of Huddersfield, Queensgate, Huddersfield, Kirklees, HD1 3DH, England

100% of teaching staff are Fellows of the Higher Education Academy – Huddersfield is the first and only UK university to achieve this.
Huddersfield has a thriving international community of over 2,700 students from nearly 100 different nationalities.

Subject rankings

  • Subject ranking

    34th out of 84 3

  • Entry standards

    / Max 200
    118 58%

    45th

    18
  • Graduate prospects

    / Max 100
    80 80%

    23rd

  • Student satisfaction

    / Max 5
    3.97 79%

    47th

    17

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