Marketing with Enterprise and Entrepreneurship BA (Hons)

This undergraduate course can help you develop these skills in a marketing context. You'll enhance your knowledge and the self-confidence needed to take business risk and create success through initiative and inspiration – while developing a strong business base with understanding of effective planning techniques and customer value creation. During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability.

Employability

You’ll be bursting with ideas when you graduate from this course – and you’ll be equipped to develop strong business innovations and bring them to market.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.