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Marketing with Foundation Year BA (Hons)

Middlesex University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Hendon Campus

  • Study mode

    Full time

  • Start date

    OCT-21

  • Duration

    4 Years

Course summary

The Foundation Year in Business is offered as an entry route to a business degree for those who don't yet meet the entry requirements for degree-level study.

The Foundation Year in Business is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.
You will enrol on a four-year course, which includes the one-year foundation course. If you complete this year successfully you progress directly onto one of our three-year degree courses in this subject area.
Overview
Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.
As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field.
You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.
How is the BA Marketing taught?
Your core knowledge will be gained at lectures, including some by guest speakers, and consolidated through workshops, seminars, presentations, case study analyses and online learning, as well as one-to-one tutorials. You will work on different projects – including some with professional clients – do group work, take part in class discussions and put together a portfolio of what you have learned. You are encouraged to supplement this with your own reading. In your final year, you will have the option of undertaking your own research project.
Assessment
You will be assessed through both exams and coursework, including projects, written assignments, presentations and case study analyses. Students will have the opportunity to give feedback on each other’s work.
Careers
Our BA Honours Marketing course prepares you for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a whole range of career opportunities, with an average starting salary of £26,000.
Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing and have progressed to work for companies such as Bardingtons, Prem International School, IKEA, a number of local authorities, the NHS or they have set up their own business.
Graduates from this course have successfully gaining employment in the following roles:
Marketing Assistant, Academic Assistant, Account Executive, Junior Copy Writer, Photographic Assistant, Sales Adviser, Junior Business Development Adviser, Junior Advertising Account Manager.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 11,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 48

University information

Middlesex University

  • University League Table

    98th

  • Campus address

    Middlesex University, Hendon Campus, The Burroughs, Barnet, NW4 4BT, England

Middlesex is a diverse and inclusive university with students from over 160 different countries.
A network of regional offices across the world provides support to help students prepare for their move to London.
Major investment in recent years has transformed Middlesex’s London campus, providing excellent facilities.

Subject rankings

  • Subject ranking

    69th out of 84 4

  • Entry standards

    / Max 200
    112 55%

    57th

    7
  • Graduate prospects

    / Max 100
    54 54%

    71st

  • Student satisfaction

    / Max 5
    4.20 84%

    11th

    46

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