Marketing with International Foundation Year BSc (Hons)

The International Foundation Year (IFY) is designed for students whose first language is not English. The IFY will prepare you for both your English language level for entry and also for content knowledge you will need to begin the BA/BSc course. Once you have successfully completed the IFY, you are guaranteed a place onto the first year of your chosen undergraduate degree course at the University.In your first year you will take introductory modules that give you a solid grounding in general business, and in the second and third years you will study marketing planning, market research, consumer behaviour and global marketing.