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Marketing with Placement Year BA

York St John University

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Course options

  • Qualification

    Bachelor of Arts - BA

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    4 Years

Course summary

Marketing is an exciting and dynamic industry where every week can be different. Our Degree will prepare you for a career in Marketing, combining essential knowledge with practical experience and training. This degree reflects the modern world of marketing; incorporating digital communications, data analytics and social media alongside the traditional skills and knowledge which will form the foundation of your marketing career. Marketing can seem full of contradictions: It is a fast-changing industry with new strategies constantly developing; but it is built on the simple idea that meaningful stories can impact peoples’ lives. It is driven by technology and increasingly reliant on data and digital; but it is about empathy and understanding human behaviour. It is closely tied to a business’s finances and concerned with return on investment; but it is also creative – you could find yourself designing campaigns, overseeing photography, editing written copy, or giving feedback on artwork.Marketing is a practical, hands-on process – not just a collection of theories learnt in a classroom. We make extensive use of case study material, guest speakers, workplace visits and project work to help you apply what you’ve learnt.The programme combines academic study with real-world scenarios, developing your knowledge with marketing problem-solving situations. You will gain valuable, real-world experience of marketing on a year-long placement between your second and third years of study.In your first year you will develop a general grounding in Marketing. In the second and third years of the course you will have opportunities to specialise your knowledge with contemporary marketing modules which go into key areas in greater depth. In your final year you will undertake a piece of research into a topic of your choosing. Throughout the course you will also learn important managerial skills, preparing you to manage your own marketing team.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 12,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points : 96

University information

York St John University

  • University League Table

    103rd

  • Campus address

    York St John University, Lord Mayor's Walk, York, York, YO31 7EX, England

York St John's friendly campus is located at the heart of York but has a global outlook, with a family of students from over 60 countries.
The dedicated international support team assists students from the start, with help in language, study skills, finance, mental wellness and general settling in.
Global Guides support international students to settle into life at York St John, with social activities for UK and international students.

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