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Course options

  • Qualification

    Bachelor of Arts - BA

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

- Learn how to apply psychological theory to marketing practice.- Understand contemporary marketing and consumer psychology.- Gain hands-on experience through placements and live projects.- Graduate as a creative, innovative and entrepreneurial marketer.- Achieve professional recognition from the Chartered Institute of Marketing (currently in application stage).On this course, you'll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing — developing the skills and attributes that modern employers expect. Upon graduating, you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.**How you learn**This course allows you to understand marketing with depth and customer insight. You will be taught by tutors who have real world experience in different sectors of business.You'll quickly gain a handle on both marketing practice and consumer psychology, undertaking both rigorous academic modules and exciting live briefs.You'll learn skills that employers are looking for across the marketing sphere — including everything from strategic brand management, marketing innovation and organisational psychology. In doing so, you'll prepare yourself not only for your first graduate positions, but beyond.**You learn through**- lectures- seminar-based discussions- live client briefs- tutorials and workshops- experiential learning- research projects**Applied learning****Work placements**We recommend for all undergraduate marketing students to gain real-world experience on placement. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can involve anything from a short internship to a year-long paid position. Other marketing graduates have gone on to work for Nestle, Audi, IBM, John Lewis.**Live projects**Throughout the course, you'll work on live projects based on live briefs. These will allow you to make connections between your marketing and psychology studies - delivering credible outcomes for clients.**Field trips**There are field trip opportunities available to all marketing students. These are delivered via the Marketing Society, and have included a visit to ITV studios.**Networking opportunities**The Marketing Society hosts numerous events throughout the academic year which offer students the opportunity to network with marketers, business leaders, academics and students.**Competitions**The live client brief forms part of an external competition. You'll be supported by tutors if you wish to enter.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 13,650per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 112

Including at least 64 points from two A Levels or equivalent BTEC National Qualifications. We accept AS levels and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.


University information

Sheffield Hallam University

  • University League Table


  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England

Partnered with La Trobe University in Australia, the universities work together on research and innovation projects with global impact.
The GoGlobal scheme helps fund students to take up opportunities studying, working or volunteering abroad. All students have the opportunity to do this.
Students come from 125 countries. Sheffield Hallam has offices in China, Nigeria, India, Pakistan and Malaysia.

Subject rankings

  • Subject ranking

    49th out of 84 4

    80th out of 118 4

  • Entry standards

    / Max 200
    111 55%


  • Graduate prospects

    / Max 100
    76 76%


  • Student satisfaction

    / Max 5
    3.98 80%


  • Entry standards

    / Max 216
    112 52%


  • Graduate prospects

    / Max 100
    58 58%


  • Student satisfaction

    / Max 5
    4.10 82%



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