Marketing with Psychology BA

- Learn how to apply psychological theory to marketing practice.- Understand contemporary marketing and consumer psychology.- Gain hands-on experience through placements and live projects.- Graduate as a creative, innovative and entrepreneurial marketer.- Achieve professional recognition from the Chartered Institute of Marketing (currently in application stage).On this course, you'll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing — developing the skills and attributes that modern employers expect. Upon graduating, you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.**How you learn**This course allows you to understand marketing with depth and customer insight. You will be taught by tutors who have real world experience in different sectors of business.You'll quickly gain a handle on both marketing practice and consumer psychology, undertaking both rigorous academic modules and exciting live briefs.You'll learn skills that employers are looking for across the marketing sphere — including everything from strategic brand management, marketing innovation and organisational psychology. In doing so, you'll prepare yourself not only for your first graduate positions, but beyond.**You learn through**- lectures- seminar-based discussions- live client briefs- tutorials and workshops- experiential learning- research projects**Applied learning****Work placements**We recommend for all undergraduate marketing students to gain real-world experience on placement. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can involve anything from a short internship to a year-long paid position. Other marketing graduates have gone on to work for Nestle, Audi, IBM, John Lewis.**Live projects**Throughout the course, you'll work on live projects based on live briefs. These will allow you to make connections between your marketing and psychology studies - delivering credible outcomes for clients.**Field trips**There are field trip opportunities available to all marketing students. These are delivered via the Marketing Society, and have included a visit to ITV studios.**Networking opportunities**The Marketing Society hosts numerous events throughout the academic year which offer students the opportunity to network with marketers, business leaders, academics and students.**Competitions**The live client brief forms part of an external competition. You'll be supported by tutors if you wish to enter.