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Course options

  • Qualification

    Bachelor of Arts - BA

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    3 Years

Course summary

**Course summary**- Learn how to apply psychological theory to marketing practice.- Understand contemporary marketing and consumer psychology.- Gain hands-on experience through placements and live projects.- Graduate as a creative, innovative and entrepreneurial marketer.On this course you’ll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing – developing the skills and attributes that modern employers expect. When you graduate you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.**How you learn**You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business and fundamental psychology. You’ll quickly gain a handle on both marketing practice and consumer psychology, undertaking rigorous academic modules and exciting live briefs. You’ll learn the skills employers are looking for – from strategic brand management to marketing innovation and organisational psychology. In doing so, you’ll prepare not only for your first graduate position, but beyond.You learn through- lectures- seminar-based discussions- live client briefs- tutorials and workshops- experiential learning- research projects**Applied learning****Work placements**We recommend marketing students gain real-world experience through placements. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can range from a short internship to a year-long paid position, and many students find jobs with their placement companies after graduating. Other marketing graduates have gone on to work for Nestlé, Audi, IBM and John Lewis.**Live projects**You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Work experience projects will also allow you to make connections between your marketing and psychology studies – delivering credible outcomes for clients.**Field trips**There are field trip opportunities available to all marketing students. These are delivered via the student Marketing Society, and have included a visit to ITV Studios.**Networking opportunities**We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.**Competitions**The live client brief forms part of an external competition. You'll be supported by tutors if you’d like to enter.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,995per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 112

Including at least 64 points from two A Levels or equivalent BTEC National Qualifications. We accept AS levels and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.

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University information

Sheffield Hallam University

  • University League Table

    67th

  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England

Partnered with La Trobe University in Australia, the universities work together on research and innovation projects with global impact.
The GoGlobal scheme helps fund students to take up opportunities studying, working or volunteering abroad. All students have the opportunity to do this.
Students come from 125 countries. Sheffield Hallam has offices in China, Nigeria, India, Pakistan and Malaysia.

Subject rankings

  • Subject ranking

    49th out of 84 4

    80th out of 118 4

  • Entry standards

    / Max 200
    111 55%

    62nd

    1
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    3.98 80%

    42nd

    12
  • Entry standards

    / Max 216
    112 52%

    77th

    4
  • Graduate prospects

    / Max 100
    58 58%

    79th

  • Student satisfaction

    / Max 5
    4.10 82%

    36th

    38

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