Marketing with Psychology BA

Sheffield Hallam University

**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.Please check the Sheffield Hallam University website for the latest information.****Course summary:**- Learn how to apply psychological theory to marketing practice.- Understand contemporary marketing and consumer psychology.- Gain hands-on experience through placements and live projects.- Graduate as a creative, innovative and entrepreneurial marketer.On this course you’ll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing – developing the skills and attributes that modern employers expect. When you graduate you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.**How you learn:**All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business and fundamental psychology. You’ll quickly gain a handle on both marketing practice and consumer psychology, undertaking rigorous academic modules and exciting live briefs. You’ll learn the skills employers are looking for – from strategic brand management to marketing innovation and organisational psychology. In doing so, you’ll prepare not only for your first graduate position, but beyond.You learn through:- lectures- seminar-based discussions- live client briefs- tutorials and workshops- experiential learning- research projects**Applied learning - Work placements**We recommend marketing students gain real-world experience through placements. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can range from a short internship to a year-long paid position, and many students find jobs with their placement companies after graduating. Other marketing graduates have gone on to work for Nestlé, Audi, IBM and John Lewis.**Live projects**You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Work experience projects will also allow you to make connections between your marketing and psychology studies – delivering credible outcomes for clients.**Field trips**There are field trip opportunities available to all marketing students. These are delivered via the student Marketing Society, and have included a visit to ITV Studios.**Networking opportunities**We have a student Marketing Society that complements and enhances your academic studies and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.**Competitions**The live client brief forms part of an external competition. You'll be supported by tutors if you’d like to enter.