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Marketing with Psychology BSc (Hons)

Lancaster University

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    OCT-21

  • Duration

    3 Years

Course summary

How do people decide what to buy? How can you influence business relationships through marketing strategies? Is social media changing consumer behaviour? If you are interested in the application of psychology in a business context, this could be the degree for you. It will give you an in-depth understanding of human psychology and how consumers think, feel and make decisions.

This is a joint honours degree in both psychology and marketing, so you will benefit from the expertise of the Management School and the Department of Psychology.

In your first year, you’ll gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another University department.

The second year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients to put theory into practice and strengthen your professional consulting abilities.

Final year students learn about Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.

Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy & Mather, Leo Burnett, and Grey Advertising.

Careers

Many of our Marketing graduates go on to senior professional marketing roles. In fact, our graduates are employed in marketing roles at high-profile companies including Disneyland, Boots, Barclaycard, Unilever, and many more.

Marketing graduates have also risen to senior positions at some of the UK’s top advertising and marketing agencies, including Ogilvy & Mather, Leo Burnett, and Grey Advertising.

Your Marketing with Psychology degree would also provide an excellent foundation for a career in market research.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Lancaster University

  • University League Table

    8th

  • Campus address

    Lancaster University, Bailrigg, Lancaster, Lancashire, LA1 4YW, England

Students from over one hundred countries study at the Lancaster campus. An open and welcoming community, equality and diversity are valued.
Lancaster University offers students a range of high-quality, safe and comfortable accommodation.
Lancaster University campus has a vast array of facilities including shops, banks, hairdressers and coffee shops.

Subject rankings

  • Subject ranking

    6th out of 84 2

    10th out of 118 1

  • Entry standards

    / Max 200
    147 72%

    14th

  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    4.09 82%

    22nd

    14
  • Entry standards

    / Max 216
    150 70%

    28th

    6
  • Graduate prospects

    / Max 100
    82 82%

    4th

  • Student satisfaction

    / Max 5
    4.22 84%

    15th

    2

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