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Marketing with Public Relations BA

Sheffield Hallam University

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Course options

  • Qualification

    Bachelor of Arts - BA

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    3 Years

Course summary

**Course summary**- Acquire a sound foundation in marketing – gaining fundamental and contemporary knowledge.- Study insightful PR modules which equip you for working in the sector.- Develop the digital communication skills employers are looking for.- Learn to safeguard reputations and understand why organisations value them.- Achieve professional recognition from the Chartered Institute of Marketing.The dynamic, fast-paced marketing and PR industries have never been so closely connected – graduates of these subjects are expected to have skills and attributes for both fields. On this course, you'll cover everything from crisis management to creative skills, preparing yourself to innovate and communicate in a range of exciting settings.**How you learn**You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business. Assessment is supported through timely and meaningful feedback. For each assessment you receive written feedback from tutors, while less formal feedback may be given by your peers. Self-evaluation is also encouraged. Throughout the course, you'll learn fundamental and specialist skills for marketing and PR, which will be cemented by live projects, guest lectures and placement opportunities.You learn through- lectures, workshops and seminars- guest lectures from PR and industry experts- collaborative activities- research tasks- attendance at industry events- portfolio building**Applied learning****Work placements**You’ll have the opportunity to arrange a paid year-long work placement in between your second and third years. A placement gives you a real-world experience to prepare you for your future career, and many students find jobs with their placement companies after graduating. Marketing graduates have gone on to work for businesses including McCann Erikson, Uber Agency and WDMP.**Live projects**You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.**Field trips**You’ll be able to join the student Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry.**Networking opportunities**Your lecturers are actively involved in the marketing and PR industries and related academic research. This gives them access to useful contacts and a contemporary understanding of industry practice, which feeds into the teaching of the course. The course also features guest speakers from the national and international PR and marketing industries.You’ll have the opportunity to attend conferences and events designed to offer you additional professional insight, as well as the chance to network with experts in the industry (there may be an additional charge for these). They also include a number of Sheffield Hallam University industry events, such as Grad Talk and Pathways, which are held on campus throughout the course.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 13,995per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:BBC at A LevelDMM in BTEC Extended Diploma.A combination of qualifications, which may include AS levels, EPQ and general studies

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University information

Sheffield Hallam University

  • University League Table

    67th

  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England

Partnered with La Trobe University in Australia, the universities work together on research and innovation projects with global impact.
The GoGlobal scheme helps fund students to take up opportunities studying, working or volunteering abroad. All students have the opportunity to do this.
Students come from 125 countries. Sheffield Hallam has offices in China, Nigeria, India, Pakistan and Malaysia.

Subject rankings

  • Subject ranking

    61st out of 97 5

    49th out of 84 4

  • Entry standards

    / Max 190
    112 56%

    59th

    2
  • Graduate prospects

    / Max 100
    56 56%

    68th

  • Student satisfaction

    / Max 5
    4.12 82%

    20th

    40
  • Entry standards

    / Max 200
    111 55%

    62nd

    1
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    3.98 80%

    42nd

    12

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