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Marketing with Sport with Placement BA (Hons)

Solent University (Southampton)

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Sandwich / Placement

  • Start date

    SEP-21

  • Duration

    4 Years

Course summary

This exciting and contemporary course will equip you with the knowledge and skills to progress to a broad range of marketing jobs. You will develop a comprehensive understanding of marketing theory, study key concepts of consumer behaviour and insight, marketing strategy, effective marketing planning and decision making, marketing communications and creative digital technologies.Along with a comprehensive understanding of sport promotion and business covering sport brands, sport sponsorship and engaging global audiences, you will learn to use digital and social media alongside traditional marketing and business techniques.And the unique nature of sport marketing is reflected in highly specialist modules. In Sport Broadcasting and Media, you will uncover the symbiotic relationship between media and sport, the direct and indirect consumption of sport and the emergence of virtual sports. Sport Sponsorship and Events explores sport businesses and the marketing of products and services through sport. And in Globalisation and Internationalisation of Sport Business Management, you will critically analyse the regional and international marketing contexts of sport, including the emergence of Asian markets.But the course also has a strong focus on employability – developing your practical habits and professional skills through work-related opportunities such as live client briefs and real-world projects at all levels. As Southampton Football Club’s official education partner, the university has a close working relationship with the club – and you will also benefit from guest lectures by industry experts, networking activities such as our annual Meet the Professionals event, and more.Other opportunities include international student events. Solent University is the only UK university to be part of International Marketing Week and the Intensive Project network, giving you invaluable opportunities to work in Europe with international students on live marketing or advertising projects with multinational organisations such as Mercedes-Benz.And you also have the option to undertake additional qualifications, such as the Chartered Institute of Marketing (CIM) professional qualifications, the Institute of Data and Marketing (IDM) Certificate, the Adobe Creative Suite certification and Target Group Index (TGI) certification.Students studying on the sports marketing programme also have the opportunity to study for professional qualifications alongside their degree. These include CIM, IDM and Google Analytics awards.**What does this course lead to?**A marketing career is a rewarding and smart choice, with strong demand currently in the UK and a huge range of career options, such as:Marketing sport managementSocial media plannerMarketing campaignsBrand managerDigital marketingSales and marketingSport marketing and eventsSport broadcasting and mediaSport analyticsSport marketing and sponsorshipProduct managementCommunication managementSport marketing account management**Who is this course for?**If you love sport and the idea of a career in a dynamic, creative industry, Solent’s BA (Hons) Marketing with Sport degree is ideal – offering the skills and experience you need to succeed in sport marketing, business, advertising, PR, customer insight, marketing strategy or sport analytics.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,260per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Solent University (Southampton)

  • University League Table

    100th

  • Campus address

    Southampton Solent University, East Park Terrace, Southampton, Southampton, SO14 0YN, England

The university is home to students from over 100 different countries who have all chosen to study in the UK at Solent University.
With strengths in maritime, creative industries and sports, Solent's ambition is to be renowned for excellence in everything it does.
Solent's dedicated international team can provide information, advice and guidance on issues including visas and immigration, life in the UK and employment.

Subject rankings

  • Subject ranking

    72nd out of 84

    63rd out of 84 7

  • Entry standards

    / Max 200
    117 58%

    49th

    12
  • Graduate prospects

    / Max 100
    70 70%

    52nd

  • Student satisfaction

    / Max 5
    4.06 81%

    29th

  • Entry standards

    / Max 203
    133 66%

    32nd

    18
  • Graduate prospects

    / Max 100
    70 70%

    44th

    1
  • Student satisfaction

    / Max 5
    4.06 81%

    54th

    6

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