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Marketing (Study Abroad)

Lancaster University

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Lancaster University

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Campus

  • Study mode

    Full time

  • Start date

    28-SEP-26

  • Duration

    4 Years

Course summary

BSc Marketing (Study Abroad) at Lancaster equips you with the knowledge and skills required for a successful career in an industry that shapes society and drives innovation.You will gain an in-depth understanding of markets and consumers, and topics such as how influencers are changing the marketing landscape, the ethics behind collecting consumer data, how businesses can form strategic partnerships and how to negotiate sustainable deals.


Why Lancaster?

When you study Marketing at Lancaster, you will tackle critical questions, such as: Why do people buy a product? How do consumers make decisions? How are influencers changing the marketing landscape? You can choose to study topics including:- Brand strategy- Consumer behaviour- Social media management- Strategic marketing- Market researchAs a BSc Marketing student, you will be challenged to think critically and mindfully about marketing in relation to a range of topics, including the use of big data, the treatment of supplier networks, over-consumption, and negotiation strategies during turbulent times.You will work on a live client project, which will help to prepare you for life as a professional marketer. These projects strengthen your market research abilities and allow you to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi & Saatchi, Tesco, and Lake District Tourism, as well as numerous small and medium-sized enterprises (SMEs) and charities.


Discover yourself and the world

Studying abroad goes beyond a line on your CV. Immerse yourself in new cultures and develop the self-assurance that sets you apart as you spend your third year at a partner university. Benefit from Lancaster University Management School's partnerships worldwide, such as with Sunway University, Malaysia.


Important Information

For the most up-to-date course information and more details, we recommend that you revisit our website before submitting your application.

Tuition fees

Students living in United States
(International fees)

£ 25,450per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Lancaster University

Lancaster University

Lancaster University

  • University League Table

    10th

  • Campus address

    Main Campus, Lancaster, Bailrigg, Lancaster, Lancashire, LA1 4YW, United Kingdom

VIEW PROFILE
Lancaster's community has staff and students from over 120 countries, giving students the chance to make lifelong connections that cross borders and cultures.
Lancaster’s exceptional reputation for teaching and research is recognised by employers around the world.
Lancaster’s diverse population is split into nine college communities, giving every student support and a sense of belonging.

Subject rankings

  • Subject ranking

    Marketing

    8th out of 90 1

  • Entry standards

    / Max 211
    148 70%

    18th

  • Graduate prospects

    / Max 100
    85.0 85%

    13th

    5

  • Student satisfaction

    / Max 4
    3.19 80%

    22nd

    27

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