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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Cardiff University

  • Study mode

    Full time

  • Start date

    23-SEP-24

  • Duration

    1 year

Course summary

Bring your interests and expertise to a marketing programme designed for students from any disciplinary background.

Marketing is the business of engaging with the world.

Positive relationships with customers, employees, suppliers, other businesses, local communities, government and regulatory authorities are fundamental to organisational success.

Marketing ensures the reputational alignment of all these relationships through an understanding of behaviour, decision making and market research.

The business of changing the world is ours.

Our MSc in Marketing is designed to enhance your previous study with additional insights into core marketing concepts, processes and skills. We’ll help you become a marketing professional capable of analysing organisational scenarios and formulating evidence-based action plans.

Working with our academic and practitioner experts, you’ll explore the principles and practices of marketing and how they can be deployed in multiple sectors, from goods-centred activities to service environments and across contrasting international contexts. You’ll use leading research and real-life examples to identify ways in which organisations deliver value through marketing and research activities.

The programme will conclude with a final live marketing project. You’ll work in a team to complete a marketing report for an organisation based on a defined brief and applying the core marketing concepts acquired on the course in the context of a specific organisation.

Accreditations

Chartered Institute of Marketing (CIM)
Association to Advance Collegiate Schools of Business (AACSB)

Tuition fees

Students living in United States
(International fees)

Information not available

Please check with the institution for most up to date details.

University information

Cardiff University

Cardiff University

  • University League Table

    21st

  • Campus address

    Cardiff University, PO Box 921, Cardiff, Cardiff, CF10 3XQ, Wales

Cardiff University has a welcoming and vibrant international community, with over 7,500 students coming from more than 130 countries.
Cardiff is a truly global institution with more than 200 partnerships and formal research links worldwide, giving students access to unique opportunities.
A wide range of dedicated support services for international students, including pre-departure advice, airport pickups, personal tutor guidance and more.

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