Master of Business Administration (Marketing)

Coventry University

Overview

How do you become an outstanding business leader in the rapidly-changing world of business and marketing?

Our MBA with Marketing specialism course looks in detail at topics such as strategy, digital and offline marketing, planning and management.

It is designed to develop and improve your existing knowledge, skills and experience, which in turn acts as a platform to help you succeed as an innovative business leader.

This is achieved using a variety of teaching and learning methods, including computer simulation games, problem-solving exercises and
presentations.

Course information

"People do not buy goods and services. They buy relations, stories and magic" – Seth Godin, author and former dot com business executive.

Marketing is at the heart of all business. In essence it should be about designing products and services which meet needs and wants, based on good quality research and market testing.

How these goods and services are transferred to the market is becoming more complex, where pricing, advertising and the development of an attractive brand is ever more challenging in a global world shaped by rapid change. To do these things efficiently and effectively, leadership and a capacity to act and think strategically is required.

Our MBA with Marketing specialism course is designed to develop these skills and prepare you to meet these challenges.

MBA with Marketing specialism will help to develop your pre-existing skills, experience or interest in marketing and management, covering topics such as ethical practice and cultural sensitivity. On your journey to become effective managers and organisational leaders, you will have the opportunity gain an in-depth understanding of, not only how a modern enterprise creates value, but how value can be sustained.

The master’s stage of the course requires participants to take these principles into specific practice contexts in order to initiate change. The emphasis throughout the course is on the application of knowledge and your development as a reflective practitioner.

The aim of the course is to enhance your global perspective and emphasise the importance to managerial practice of intercultural awareness.

Career prospects

This course will help to develop your skills and knowledge to succeed in the rapidly changing world of business and marketing, which should enhance your prospects whether you wish to be a sole business owner or part of a global organisation.