Course options
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Qualification
Professional Masters
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Location
University of Hertfordshire
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Study mode
Full time
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Start date
23-SEP-25
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Duration
1 year
Course summary
About the course
The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning.
In our Masters of Business Administration (Advertising and Brand Management) programme, you’ll gain a comprehensive understanding of advertising and brand management and their critical role in the business landscape. You’ll explore the intricacies of advertising planning and brand leadership within modern contexts, exploring theoretical perspectives on strategic brand stewardship and advertising campaign management, aiming to identify and capitalise on market opportunities.
As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals.
Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.
Careers
We’ve embedded career development into every part of our MBA. The programme provides cutting-edge theory-based learning, delivered through real business problems. You’ll also benefit from guest lectures networking opportunities delivered by business practitioners and MBA Alumni.
You’ll also have access to our career coach boost your career with sessions on topics including personal branding, personal impact, and difficult conversations. Our Business School careers team will invite you to join our vibrant alumni network and attend regular career-focused events.
During your MBA, you’ll be involved in a Young Enterprise (YE) Start-up Programme, distinct from a traditional work placement. You’ll participate in a live ‘business incubator’, establishing and managing your own business or social enterprise, from the company name and defining your product or service, to mastering the finances.
Tuition fees
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- Scotland
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- Spain
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- Sudan
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- Swaziland
- Sweden
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£ 18,800per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
University of Hertfordshire
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University League Table
82nd
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Campus address
University of Hertfordshire, College Lane, Hatfield, Hertfordshire, AL10 9AB, England
Subject rankings
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Subject ranking
69th out of 123 13
61st out of 90 8
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Entry standards
/ Max 217115 53%75th
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Graduate prospects
/ Max 10060.0 60%94th
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Student satisfaction
/ Max 43.21 80%26th
9 -
Entry standards
/ Max 211120 57%45th
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Graduate prospects
/ Max 10070.0 70%54th
23 -
Student satisfaction
/ Max 43.27 82%9th
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