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- Masters in Marketing (Digital Marketing)
Course options
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Qualification
MSc - Master of Science
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Location
Henley Business School
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Study mode
Full time
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Start date
20-SEP-21
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Duration
12 months
Course summary
Overview
This master’s in marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.
Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.
The growing importance of digital technologies has created several challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.
How we assess you
You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.
On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.
Continuing your career
The skills and insights provided by this master’s degree prepares you for success as more organisations operate within digital marketing. You may pursue roles in digital marketing and social media, brand management, market insight and strategic consultancy with the focus on digital.
Application deadline
01 August 2021
Modules
Tuition fees
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£ 22,600per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information

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University League Table
39th
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Campus address
University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England
Subject rankings
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Subject ranking
15th out of 84 1
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Entry standards
/ Max 200128 63%29th
4 -
Graduate prospects
/ Max 10084 84%13th
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Student satisfaction
/ Max 53.46 69%82nd
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