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Masters in Marketing (Digital Marketing)

University of Reading

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Henley Business School

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    12 months

Course summary

Overview

This master’s in marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.

The growing importance of digital technologies has created several challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.

How we assess you

You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.

On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.

Continuing your career

The skills and insights provided by this master’s degree prepares you for success as more organisations operate within digital marketing. You may pursue roles in digital marketing and social media, brand management, market insight and strategic consultancy with the focus on digital.

Application deadline

01 August 2021

Tuition fees

Students living in United States
(international fees)

£ 22,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Reading

  • University League Table

    39th

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England

The University of Reading is an international community with more than 23,000 students from around 160 countries.
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master's and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    15th out of 84 1

  • Entry standards

    / Max 200
    128 63%

    29th

    4
  • Graduate prospects

    / Max 100
    84 84%

    13th

  • Student satisfaction

    / Max 5
    3.46 69%

    82nd

    2

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