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Masters in Marketing (Consumer Marketing)

University of Reading

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Henley Business School

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    12 months

Course summary

Overview

This Master’s degree is designed to provide you with a comprehensive understanding of marketing and Marketing Strategy. It also provides you with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.

Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally, you will link this understanding with new marketing opportunities and strategy options. The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are: Digital Marketing; International Marketing.

How we assess you

You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations. On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.

Continuing your career

Our master’s in marketing will develop the skills and give you insights into Consumer Marketing to succeed in the sector. You will be equipped for a career in marketing, global brand management, market insight and strategic consultancy.

Application deadline

01 August 2021

Tuition fees

Students living in United States
(international fees)

£ 22,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Reading

  • University League Table

    39th

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England

The University of Reading is an international community with more than 23,000 students from around 160 countries.
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master's and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    15th out of 84 1

  • Entry standards

    / Max 200
    128 63%

    29th

    4
  • Graduate prospects

    / Max 100
    84 84%

    13th

  • Student satisfaction

    / Max 5
    3.46 69%

    82nd

    2

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