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- Masters in Marketing (Consumer Marketing)
Course options
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Qualification
MSc - Master of Science
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Location
Henley Business School
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Study mode
Full time
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Start date
19-SEP-22
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Duration
12 months
Course summary
Overview
This Master’s degree is designed to provide you with a comprehensive understanding of marketing and Marketing Strategy. It also provides you with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.
Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally, you will link this understanding with new marketing opportunities and strategy options. The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are: Digital Marketing; International Marketing.
How we assess you
You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations. On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.
Continuing your career
Our master’s in marketing will develop the skills and give you insights into Consumer Marketing to succeed in the sector. You will be equipped for a career in marketing, global brand management, market insight and strategic consultancy.
Application deadline
01 August 2022
Modules
Tuition fees
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£ 22,900per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information

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University League Table
31st
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Campus address
University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England
Subject rankings
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Subject ranking
19th out of 95 6
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Entry standards
/ Max 200120 58%46th
31 -
Graduate prospects
/ Max 10082.0 82%6th
2 -
Student satisfaction
/ Max 53.57 71%80th
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