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Masters in Marketing (International Marketing)

University of Reading

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Henley Business School

  • Study mode

    Full time

  • Start date

    19-SEP-22

  • Duration

    12 months

Course summary

Overview

This Master’s degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

How we assess you

You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations. On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.

Continuing your career

As more organisations operate internationally, the skills and insights provided by this degree equip you for success. You will be equipped to take on roles in marketing, global brand management, market insight and strategic consultancy.

Application deadline

01 August 2022

Tuition fees

Students living in United States
(international fees)

£ 23,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Reading

  • University League Table

    31st

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England

The University of Reading is an international community with more than 25,000 students from around 160 countries.
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master’s and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    19th out of 95 6

  • Entry standards

    / Max 200
    120 58%

    46th

    31
  • Graduate prospects

    / Max 100
    82.0 82%

    6th

    2
  • Student satisfaction

    / Max 5
    3.57 71%

    80th

    5

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