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Course options

  • Qualification

    MBA - Master of Business Administration

  • Location

    University of Cumbria

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

Course Overview

The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

This programme provides an opportunity to study MBA Digital Marketing using a flexible and distributed learning environment that will enhance your learning experience as Robert Kennedy College provides a bespoke series of MBA modules via distance learning that, within a set time frame, allow study at a pace, place and location which suits you.

Course summary

The rapid emergence of digital media over the last few years has revolutionised the way that companies can undertake their marketing with an ability to almost target customers on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. In keeping with this ever-evolving nature, schools are revising their curricula to keep pace with these changes; digital, technology, and data-driven or analytics-based approaches are becoming the new game.

Graduate destinations

An MBA is the prime management qualification, providing a catalyst for those with strong career aspirations.

Tuition fees

Students living in United States
(international fees)

£ 12,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Cumbria

  • University League Table

    117th

  • Campus address

    University of Cumbria, Registered Office, Fusehill Street, Carlisle, Cumbria, CA1 2HH, England

Distinct and pioneering, the University of Cumbria’s heritage dates from 1820. Its campuses include two in a World Heritage Site, the idyllic Lake District.
An international scholarship scheme offers a range of awards to all eligible students. The university also offers a £1,000 early payment discount.
For the 2021/22 transition year, all eligible EU, EEA or Swiss students will receive a Fee Discount Scholarship to bring fees in line with UK/home fees.

Subject rankings

  • Subject ranking

    110th out of 123 6

  • Entry standards

    / Max 209
    112 52%

    86th

    36
  • Graduate prospects

    / Max 100
    55 55%

    109th

  • Student satisfaction

    / Max 5
    3.62 72%

    123rd

    23

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