MBA: Marketing

Programme Overview

This MBA with a specialisation in marketing will equip you for a high-flying career. You will develop your strategic business skills, as well as your mastery of marketing, and gain one of the most respected degrees in the world.

Based at our Kensington campus, the Richmond MBA: Marketing is offered on a full-time, 12 or 16 month basis or part-time over two years on a flexible, day-time schedule. Both programmes can be started in September or January.

Study one programme, gain two degrees. Richmond uniquely awards a UK and US qualification for all graduates, including MBA students.

All of our MBA students follow the same programme initially, which begins in the first semester with a thorough study of financial management, business economics and explores how to manage both organisations and people. In the second semester you’ll move on to examine the principles of strategic management, how to implement global marketing strategies and conduct business research.

Also, you will have the opportunity to specialise in a marketing topic of your choice. It could be Marketing and Ethics or Marketing in a Digital World, either option giving you specialist knowledge in marketing management and techniques.

You’ll then be able to choose a marketing topic for your professional project, with or without an internship, applying your learning to sharpen your practical skills.

The MBA faculty team at Richmond, which includes both academics and experienced industry professionals, is collaborative and supportive. They practice the latest teaching methods which stimulate critical thinking and creativity and encourage you to explore boundaries in your thinking and actions.

Learning alongside an international cohort of students will also enable you to share fresh perspectives on similar problems and build lasting business networks.

This dynamic learning experience is enhanced with visits to leading international businesses and highly qualified guest speakers who share their industry experience and advice with our MBA students.

The programme is distinctive as it combines the best aspects of American business education (relying on a significant amount of case study material) with UK expectations of rigour and process in assessment.

You’ll be assessed through individual and group projects. Assessment includes reports, presentations and competitions, enabling you to develop the skills to master a myriad of situations in the world of business administration and marketing.

Career Support

We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.