Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Postgraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Postgraduate courses

MBA Master of Business Administration Digital Marketing

University of East London

Add to favourites
University of East London

Course options

5 options available

  • Qualification

    MBA - Master of Business Administration

  • Location

    University Square Stratford

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 Year

Course summary

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon analysis and interpretation of digital data. This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus on two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future it's accredited by the Chartered Management Institute, so you can be sure you're learning the leadership skills that employers really need, and our expert staff has the depth of knowledge to turn your passion and ambition into a realisable goal.You'll gain a thorough understanding of the assumptions, logical structure, and limitations of business, management, and marketing concepts, theories, and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.You are able to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments. Many of our students make use of this flexibility and this may impact the overall duration of their study period.The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average - with lifetime earnings greatly enhanced thanks to the qualification.Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you'll study a specialised 'Professional Development' module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market.

Tuition fees

Students living in United States
(International fees)

£ 19,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of East London

University of East London

  • University League Table

    96th

  • Campus address

    University of East London, University Way, London, Greater London, E16 2RD, United Kingdom

VIEW PROFILE
One of the few universities in London with on-campus accommodation. Accommodation boasts beautiful waterfront views, and each student gets their own en suite.
Diversity and inclusion are at the core of the University of East London. UEL is home to more than 40,000 students representing over 160 nationalities.
Location. London offers great cultural richness, including world-class museums and art galleries, and career opportunities across all industries.

Subject rankings

  • Subject ranking

    Business & Management Stu

    75th out of 124 32

    67th out of 93 17

  • Entry standards

    / Max 212
    111 52%

    66th

  • Graduate prospects

    / Max 100
    58.0 58%

    86th

    17

  • Student satisfaction

    / Max 4
    3.78 94%

    1st

    7

  • Entry standards

    / Max 198
    103 52%

    70th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.26 82%

    11th

    6

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!