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Media and Advertising MA

University of Leicester

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University of Leicester

Course options

4 options available

  • Qualification

    MA - Master of Arts

  • Location

    Main Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies. The course covers a range of topics, including: the role of advertising in media and consumer societies (history, industry and issues) the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.) the importance of researching advertising messages and campaigns using a variety of methods the position of advertising in the marketing toolkit available to companies the necessity to understand consumers' behaviour You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you.

Application deadline

04/09/2026

Tuition fees

Students living in United States
(International fees)

£ 21,950per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Leicester

University of Leicester

University of Leicester

  • University League Table

    33rd

  • Campus address

    Main Campus, University Road, Leicester, Leicestershire, LE1 7RH, United Kingdom

VIEW PROFILE
With over 100 years of excellence, the University of Leicester is globally respected for world-leading research and inspiring teaching.
Leicester’s central UK location offers easy access to major cities, with London just one hour away by train.
Leicester is a vibrant, welcoming city with students from 150+ countries, celebrating diversity across cultures and faiths.

Subject rankings

  • Subject ranking

    Marketing

    33rd out of 93 5

  • Entry standards

    / Max 198
    115 58%

    45th

  • Graduate prospects

    / Max 100
    70.0 70%

    37th

    1

  • Student satisfaction

    / Max 4
    3.00 75%

    76th

    24

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