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Media and Public Relations MA, by Distance Learning

University of Leicester

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University of Leicester

Course options

3 options available

  • Qualification

    MA - Master of Arts

  • Location

    Online

  • Study mode

    Full time

  • Start date

    13-APR-26

  • Duration

    24 Months

Course summary

Course description

This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development. The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations (PR) by examining the structure of the PR sector and offering insights into the way in which the industry works.

The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession. You will evaluate classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.

Teaching and learning

Teaching will involve materials produced by the core teaching staff in a variety of forms (e.g. short videos, podcasts, screencasts and wraparound commentaries), linked to a carefully structured set of required and recommended readings all provided through the online learning platform.

Students learn by working through produced materials and reading, supplemented by e-tivities for individual students to complete, and through open and structured discussion forums, moderated by module tutors. Assessment is by means of essays, critical reviews, case study reports, research methods assignments, online presentations, and a dissertation.

Tuition fees

Students living in United States
(International fees)

£ 1,158month

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Leicester

University of Leicester

University of Leicester

  • University League Table

    33rd

  • Campus address

    Main Campus, University Road, Leicester, Leicestershire, LE1 7RH, United Kingdom

VIEW PROFILE
A popular choice for international students, with an alumni community from over 100 countries, sharing their cultures with each other.
Leicester is in the centre of England with great transport links, making it easy to explore the whole country while studying at the university.
Want to explore further afield? Leicester has great European links – with one change of train, Leicester students can be in Paris by lunchtime.

Subject rankings

  • Subject ranking

    Communication & Media Studies

    17th out of 92 2

  • Entry standards

    / Max 200
    123 61%

    42nd

  • Graduate prospects

    / Max 100
    75.0 75%

    25th

    6

  • Student satisfaction

    / Max 4
    3.14 79%

    37th

    2

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