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Media and Public Relations MA

University of Leicester

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    University of Leicester

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

Course description

Due to the ongoing impact of the global pandemic we have had to evaluate all of our courses to ensure that we adhere to Government guidelines to protect the health and wellbeing of our staff and students. This means that as we work through these changes the modules, delivery methods and assessments shown, including those shown for future years, are subject to change.

The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.

The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.

You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.

This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.

This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.

Teaching and learning

You will be taught by a combination of lectures, seminars and tutorials where you will be given the opportunity to discuss and clarify ideas.

Assessment is by means of essays, case studies, research methods assignments, oral presentations, and a dissertation.

Careers and employability

This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.

Some of the key career destinations include new media organisations, as well as press and broadcast organisations with a new media component, international news agencies, government departments (e.g. publicity, education, health), advertising firms, public relations organisations, and many others.

Tuition fees

Students living in United States
(international fees)

£ 18,175overall cost

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Leicester

  • University League Table

    38th

  • Campus address

    University of Leicester, University Road, Leicester, Leicestershire, LE1 7RH, England

More than 4,000 international students call Leicester home, sharing their cultures, faiths and ideas with each other and with students and staff across campus.
Leicester is in the centre of England with great transport links, making it easy to explore the whole country while studying there.
Want to explore further afield? Leicester has great European links – with one change of train, Leicester students can be in Paris by lunchtime.

Subject rankings

  • Subject ranking

    15th out of 97

  • Entry standards

    / Max 190
    128 63%

    31st

    5
  • Graduate prospects

    / Max 100
    78 78%

    11th

  • Student satisfaction

    / Max 5
    3.95 79%

    62nd

    2

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