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- Communication and Media
- University of Winchester
- Media, Communication and Advertising BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
16-SEP-24
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Duration
3 Years
Course summary
- A strong focus on the convergence of old and new media, including social networking- Develop as a critical thinker and master the art of how to communicate creatively- Learn from staff who have published books and articles on areas as diverse as digital technologies, social media and drugs education, and journalism and the financial crash- Use the Work Placement module to gain experience in an advertising agency, or in other environments relevant to your career aspirations- Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, and a computerised radio studioDo you see yourself as a 21st-century version of Don Draper or Peggy Olson? Are you ready to harness the creative skills and confidence to get ahead in the competitive world of media and advertising?For anyone planning a career in the media, it’s best to be well prepared for the fast-moving world you are joining. Studying Media, Communication and Advertising at Winchester provides you with a deep understanding of how global media works and the impact of new digital technologies, but it also offers opportunities to develop professional skills in campaign management, branding and copywriting.Year 1 is foundational and introduces the academic study of media. You develop core skills and understanding in the use of media across a variety of contexts with a special focus on the impact of digital technologies as new and old media converge.In Year 2, you take two core modules in theory and research methodologies with other media and communication students. You also take specialist modules in advertising, branding and copywriting, and are able to tailor your learning by choosing from a range of optional modules. The Work Placement module gives you the chance to gain real-world experience and further hone your graduate exit strategy.In the final year, you gain experience in how to harness social media for branding and advertising. You study a topic of your choice in-depth for your Extended Independent Study, and tailor your learning by choosing from a variety of optional modules based upon staff expertise in research or industry practice.Our Media, Communication and Advertising graduates are effective communicators and team players with the tenacity to succeed in the advertising industry. They go on to work within traditional advertising, marketing or the rapidly expanding new field of digital advertising. Others follow careers in related fields such as journalism, media management, social media, public relations and fashion. The programme also fosters a key set of flexible skills, including critical thinking and creative communication, that are relevant to a wide range of careers in communication work, HR business, education, management and public service.
Application deadline
31 January
Tuition fees
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£ 16,700per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information
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University League Table
96th
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Campus address
University of Winchester, Sparkford Road, Winchester, Hampshire, SO22 4NR, England
Subject rankings
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Subject ranking
75th out of 95 16
66th out of 91 11
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Entry standards
/ Max 210117 57%67th
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Graduate prospects
/ Max 10054.0 54%65th
42 -
Student satisfaction
/ Max 53.63 73%87th
7 -
Entry standards
/ Max 191108 53%77th
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Graduate prospects
/ Max 10052.0 52%76th
10 -
Student satisfaction
/ Max 53.65 73%83rd
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