Media Communications and Publishing BA (Hons)

Bath Spa University

Overview

Learn to communicate new ideas to audiences – locally and globally. Through academic and practice-based research, you’ll rethink multi-platform media, gender representation and game and music cultures as a force for change in society.

Explore how global media industries shape everyday culture. Examine why the media represents local communities the way that it does, and challenge the ways that social media influences how we perceive, consume and participate in daily life.

Partnering with prominent community and industry groups in Bath and beyond, you’ll build up a portfolio of research and research-led media artefacts, working towards a final-year creative project that communicates original ideas to an industry audience.

How will I be assessed?

Our Media Communications degree is about developing the academic and creative skills to examine, challenge and transform today’s most important issues through the power of media communications. Assessments therefore range from research portfolios, transmedia presentations, essays and reflective journals, interactive digital marketing campaigns, political media-making artefacts and video essays, and blogs, presentations and websites. You’ll also learn through the creation of collaborative projects, working on live briefs with local media partners.

How will I be taught?

Our teaching is driven by the research specialisms and expertise of our academics, who are all world-leading scholars in their respective fields within Media Communications. We have particular expertise in multi-platform media, gender and representation, film and television industries, game and music cultures, and emerging digital technologies.

Lectures set out broad themes and issues, while seminars stimulate discussion and encourage student debate. Individual tutorials provide an opportunity to discuss your work with tutors on a one-to-one basis.

Careers

Our Media Communications degree at Bath Spa is ideal for aspiring:

• Media researchers and creative strategists
• Advertisers and digital media marketers
• Social media and branding creatives
• Academics and media policy-makers of the future.