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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Coventry University

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    1 year

Course summary

Overview

If you would like to learn about the rapidly changing media world and develop a role where you can contribute and influence this evolving and growing field then this course may be for you as it develops leadership, management, creative and a set of business skills required for media management within media businesses, creative and cultural industries.

The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data and developments in 5G networks. The media industry is growing and evolving as is the demand for graduates that are innovative, strategic thinkers that can respond flexibly to its changing needs. The specialised and transferable skills you will develop, enable you to seek employment in new sectors and includes a broad range of creative management roles within media organisations, creative and cultural industries. This can include, among others, roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.

Course information

The course enables you to develop the capability to support effective strategic outcomes and operations in businesses where creative activity is a part of their overall strategy. Media Management is an increasingly valuable and widely applicable profession as it helps businesses to optimise their innovation, new product development/management and stakeholder insights.

The course supports you with a ‘golden thread’ of business skills that run through the core media management specialist modules. Through practical application in real life scenarios, you will develop new perspectives and personal networks, leading to enhanced employability. The MA Media Management aims to develop creative, media savvy, digitally fluent strategic thinkers of tomorrow.

The course will capitalise on our already extensive experience of partnering with business and working closely with creative industry partners ensuring that the programme combines academic rigour with business-relevant content. This will provide potential opportunities for working with live client projects and where possible international collaborations with overseas partners.

Career prospects

From the outset, this course is designed to prepare you for a broad range of positions in media businesses, creative and cultural industries by providing you with the opportunity to develop a set of business skills, your digital fluency in new media technologies and your creative skills.

Professional enhancement is central to our ethos: therefore, we place emphasis on the development of evidence-based decision making, high level leadership and communication skills. This is the reason we also encourage collaboration with industry practitioners and work on ‘live’ project briefs.

Application deadline

31 August 2021

Tuition fees

Students living in United States
(international fees)

£ 16,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Coventry University

  • University League Table

    51st

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Typically more than 13,000 non-UK students study at the university's UK campuses each year, with over 18,000 more studying in partner institutions worldwide.
A variety of pre-sessional English courses are available to help students prepare before starting their course. Additional costs apply.
PhD and MRes students can apply for financial support towards a project or placement via the international experience scheme (subject to availability).

Subject rankings

  • Subject ranking

    42nd out of 97 9

    59th out of 113 6

    30th out of 103

  • Entry standards

    / Max 190
    118 59%

    42nd

    12
  • Graduate prospects

    / Max 100
    60 60%

    42nd

    20
  • Student satisfaction

    / Max 5
    3.99 80%

    44th

  • Entry standards

    / Max 236
    119 53%

    76th

    23
  • Graduate prospects

    / Max 100
    90 90%

    30th

    14
  • Student satisfaction

    / Max 5
    3.76 75%

    93rd

    41
  • Entry standards

    / Max 196
    130 68%

    37th

    21
  • Graduate prospects

    / Max 100
    58 58%

    36th

    19
  • Student satisfaction

    / Max 5
    4.33 87%

    10th

    15

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