MPhil/PhD Marketing

The MPhil/PhD Marketing will provide you with inspiring opportunities to undertake top level research into marketing, product development and distribution matters. Supervised by scholars renowned in their fields, you’ll explore current issues arising from the latest developments in research and industry practice, enriching the literature on your chosen topics.

Meanwhile, you’ll grasp research methodology and gain analytical and evaluative skills for understanding complex issues. You would have the opportunity to employ one or more traditional and innovative research methods to do this, be they quantitative or qualitative. The fulfilment of MPhil/PhD Marketing will enhance your capabilities to pursue a progressive career in industry or academia.

This full time or part time doctoral programme is suitable for people who have a particular research question or topic in mind, and wish to explore this through independent study in order to produce an original contribution to the subject. If you aspire to a research career this is the most appropriate research degree to undertake.

You will be guided by a small supervisory team of academic experts under the direction of a Director of Studies. Even if you already have a masters degree, you will normally be registered as a ‘MPhil/PhD’ candidate and may apply to transfer to ‘PhD’ status around 10–22 months after registration, based on your progress to date.

Overseas applicants must submit their application 4.5 months prior to the proposed programme start date. For Home/EU applicants the deadline is 2.5 months prior to the proposed programme start date. There are three possible start dates per year, 1 October, 1 January and 1 April.