MSc Brand Management (16 months)

Anglia Ruskin University

Enhance your marketing skills and learn how to create and manage a successful brand, with our Masters degree in Cambridge. You know the importance of marketing, both for yourself and your organisation. And you want to grow that knowledge in a digital, brand-orientated way.Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand are highly sought after. There’s the option to study with us for two years, and gain valuable experience in Year 2, with a choice of professional experience modules. The world of marketing moves fast, but at ARU you'll learn the skills you need to keep pace, grow a brand and think strategically about its future.By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry.We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies.