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MSC Branding and Consumer Behaviour

Sheffield Hallam University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

Course summary

  • Learn how to use and apply consumer behaviour theory when developing marketing strategies.
  • Discover how brands are constructed, produce value and what they mean for a variety of stakeholder groups.
  • Study how brands are managed in the international marketplace.
  • Consider branding from producer and consumer perspectives.

In modern marketing, versatile skills are essential. Marketers must be sensitive to customers, and understand the importance of brand perception. On this course, you’ll develop your understanding of branding and consumer behaviour and its usefulness for marketing management. Upon graduating, you’ll have a distinctive skillset - perfect for entering a range of rewarding positions.

How you learn

This course has modules in both consumer behaviour and branding, which work to complement one another. It draws upon psychology, branding, consumer culture studies and management — examining the consumer both as an individual, and within certain groups.

A variety of learning and teaching methods will be used to facilitate the development of knowledge, understanding and skills. The approaches taken vary between modules as appropriate for the subject material and the required learning outcomes.

You learn through

  • lectures
  • seminars
  • problem-solving exercises
  • case studies
  • individual and group presentations
  • directed learning activities
  • dissertation

Future careers

This course prepares you for a career in

  • brand management
  • consumer behaviour
  • consumer and market research
  • marketing
  • doctoral studies.

Tuition fees

Students living in United States
(international fees)

£ 14,460per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Sheffield Hallam University

  • University League Table

    67th

  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England

Partnered with La Trobe University in Australia, the universities work together on research and innovation projects with global impact.
The GoGlobal scheme helps fund students to take up opportunities studying, working or volunteering abroad. All students have the opportunity to do this.
Students come from 125 countries. Sheffield Hallam has offices in China, Nigeria, India, Pakistan and Malaysia.

Subject rankings

  • Subject ranking

    43rd out of 92 6

    74th out of 118 6

  • Entry standards

    / Max 200
    105 55%

    66th

    4
  • Graduate prospects

    / Max 100
    85.0 85%

    8th

    20
  • Student satisfaction

    / Max 5
    4.16 83%

    12th

    30
  • Entry standards

    / Max 216
    108 52%

    87th

    10
  • Graduate prospects

    / Max 100
    54.0 54%

    61st

    18
  • Student satisfaction

    / Max 5
    4.01 80%

    58th

    22

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