MSc Consumer Behaviour

MSc Consumer Behaviour provides global insights into evolving consumer behaviour concepts, through the application of theory and practice via external client projects. You will learn with the aim of developing skills valued highly by employers. This degree is suitable for graduates from both business and non-business backgrounds as the course is designed to transform graduates from all undergraduate backgrounds into competent consumer centred professional.

Understanding the behaviour of consumers and building strategies around this knowledge is increasingly vital in the modern world. This course will give you both the theoretical knowledge and practical experience to advance into a career, or broaden the possibilities of an existing one. You will gain an understanding of the theoretical underpinnings of consumer behaviour and the history of consumer culture in relation to all kinds of goods and services, from low involvement FMCG to high end luxury goods, and how they are variously used and disposed of by consumers. You will also gain genuine practical experience involving professional, group and individual led problem based assignments to be delivered to an industry client. These will be supported with cutting edge consumer behaviour centred modules.

During the course, you will gain an understanding of the consumer related challenges faced by a variety of different organisations, from start-ups and non-profits through to larger organisations. The breadth of experience this course offers will give you an excellent, practical understanding of modern consumer-facing challenges including sustainability, ethics, environmental concerns and behaviour change.

Class sizes vary by subject and module, but emphasis is always placed on good contact time with lecturers. Learning occurs across a variety of lectures, seminars, tutorials and field trips.

WHAT CAREER CAN YOU HAVE?

Our programmes are excellent preparation for careers in practice, research and policy in the areas of international and rural development, agricultural economics, and marketing within the food chain.

Engagement with a wide variety of visiting speakers and field trips provides many opportunities for networking. In addition, competitive internships, placements and research dissertations are opportunities to showcase your skills, undertake field research or link with organisations in the development sector.