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MSc Digital and Social Media Marketing

University of Plymouth

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Plymouth University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

Careers with this subject

Graduates enter a workplace in which digital marketing graduates are highly sought after. Opportunities exist within multinationals (for example Google, Amazon and Facebook), small businesses, the public sector and not-for-profit organisations/charities.

Key features

  • This programme is designed to keep you at the forefront of modern marketing practices. It equips you with an advanced knowledge of digital marketing strategy and planning to build core competence and deep specialisation
  • Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.
  • Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.
  • The programme comprises an intensive series of stimulating lectures, energetic seminars and small group work which can take you anywhere in the world.

Tuition fees

Students living in United States
(international fees)

£ 15,200per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Plymouth

  • University League Table

    69th

  • Campus address

    Plymouth University, Drake Circus, Plymouth, Plymouth, PL4 8AA, England

The university has a thriving international community, with over 2,500 students from more than 100 countries, and 80 partnerships in over 30 countries.
A dedicated international student advice team provides specialist support to international students, helping them settle into UK life.
The university is renowned for its world-leading research, especially in the fields of marine and maritime, health technologies and sustainability.

Subject rankings

  • Subject ranking

    27th out of 97

    12th out of 92 8

  • Entry standards

    / Max 190
    137 69%

    22nd

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    3.96 79%

    53rd

  • Entry standards

    / Max 200
    120 63%

    36th

    9
  • Graduate prospects

    / Max 100
    95.0 95%

    2nd

    16
  • Student satisfaction

    / Max 5
    4.22 84%

    9th

    5

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