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MSc Digital Campaigning and Content Creation

Queen Margaret University, Edinburgh

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Queen Margaret University, Edinburgh

  • Study mode

    Full time

  • Start date

    SEP-21, JAN-22

  • Duration

    1 year

Course summary

Digital content has radically changed from a desirable extra to become the beating creative heart of modern communications practice. Equip yourself with in-demand skills in this field on one of the most forward-looking postgraduate courses in the UK.

How can you stand out in a digital world where a million minutes of video are shared every second?* How do you create content that can’t be ignored and find your own visual voice? If you’re a current communications professional or recent graduate looking to set yourself apart in the job market, this course will give you practical understanding of content creation and campaigning, and deep knowledge of digital strategic planning.

Why QMU?

  • The course is designed to meet not just current industry practice, but developments in the future. You’ll be well placed to produce strategic and creative content to compete in a world where video accounts for 80% of internet traffic.
  • Our staff live and breathe their subject with a passion, and you will be taught by multi-award winning lecturers including Walid Salhab whose short films have accumulated more than 8 million hits on social media.
  • You will work in a personal and collegiate environment that nurtures creative talent, will enable you to build your portfolio and that supports entrepreneurial students to establish their own businesses.
  • Flexible block-study means you can combine study with your existing work and life commitments.

Course overview

First-rate digital content has one primary quality; it makes us pause and want to look, to hear the message, to discover what happens next. Can the creation of such compelling material be a happy blend of good fortune and good timing. No it’s not: there is a method, and it can be mastered using skills learned on this practically focused course. By understanding the language of film you will learn how to improve content.

Drawing on QMU’s existing portfolio of courses in PR, film and media, this new course has been inspired by the professional experiences of our academic staff. Our media production lecturers have won a host of international awards for their short films and are highly successful on social media. Our PR and communications lecturers have professional and personal campaign experience and are involved with a range of campaigning organisations.

Exit awards

MSc (180 credits)/ PgDip (120 credits)/ PgCert (60 credits)

Teaching, learning and assessment

Our teaching enables you to produce a portfolio of material suitable for satisfying existing or impressing future employers. You will work in groups during workshops to develop and test your knowledge and work on an individual basis to produce assessments that will include campaign strategies, case studies, a variety of short films and other content. You will work for an extended period, supervised by a QMU lecturer, to create strategic communication material for a client or organisation of your choice. You can also chose to undertake an industry placement and we are particularly proud of our strong links with organisations that agree to be placement hosts or live clients for our students.

Careers

Can you think of an industry sector that hasn’t had its communications practices affected by the boom in digital content? So with this master’s under your belt your career options are rich and broad. You will be well-prepared to work in public relations, media production agencies or campaigning organisations including NGOs and charities.

Tuition fees

Students living in United States
(international fees)

£ 14,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Margaret University, Edinburgh

  • University League Table

    75th

  • Campus address

    Queen Margaret University, Edinburgh, Queen Margaret University Drive, Musselburgh, Edinburgh, EH21 6UU, Scotland

Subject rankings

  • Subject ranking

    23rd out of 97 5

  • Entry standards

    / Max 190
    159 79%

    5th

    2
  • Graduate prospects

    / Max 100
    63 63%

    46th

  • Student satisfaction

    / Max 5
    3.90 78%

    69th

    16

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