MSc Digital Marketing & Analytics

Regent's University London

Overview

The Digital Marketing & Analytics master's degree at Regent’s University London will equip you with a solid understanding of digital marketing strategy, together with the analytical skills needed to work in this data-driven industry.

You’ll examine how digital technology can alter consumer behaviour. Using this data, you’ll learn how to construct multi-dimensional customer profiles that help predict new trends and consumer behaviours.

This digital marketing master's degree is accredited by the Chartered Management Institute (CMI). You will be eligible to receive a certificate for CMI Level 7 Strategic Management and Leadership Practice, and also a joint Regent’s/SAS certificate.

This degree is also accredited by the Institute of Direct and Digital Marketing (IDM), offering you the opportunity to take the IDM Certificate in Digital Marketing without any additional study. As part of your degree, you will also be encouraged to work towards a Google Analytics Individual Qualification (GAIQ).

The knowledge and qualifications you will acquire from this postgraduate degree will make you very attractive to marketing employers and will open up opportunities in areas including web analytics, social media, content marketing and data analysis.

Methods of assessment

This programme is assessed on:

• Coursework
• Group and individual projects
• A dissertation or 11-week company consultation project

Careers

Through this very specialist programme, we teach our students specific skills that can be applied to the fields of:

• Marketing
• Data analytics
• Social media management
• Digital marketing

This means you will have the flexibility to work across various industries of your liking in the specialist areas mentioned above.