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- Regent's University London
- MSc Digital Marketing & Analytics
Course options
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Qualification
MSc - Master of Science
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Location
Regent's University London
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Study mode
Full time
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Start date
23-SEP-24
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Duration
12 months
Course summary
Overview
Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side.
Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences.
You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends.
Careers
Throughout the year, you'll define and develop your career with dedicated one-to-one support from our Careers, Enterprise & Industry team. They'll help to organise industry placements and build life-long connections.
Through this very specialist programme, we teach you specific skills that can be applied to the fields of:
- Marketing
- Data analytics
- Social media management
- Digital marketing
This means you will have the flexibility to work across various industries of your liking in the specialist areas mentioned above. Our alumni have worked on campaigns for organisations ranging from AC Milan to Ferrero Rocher. Some have also revitalised family businesses, or launched start-ups in the UK and beyond.
Tuition fees
- United States
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- Dominican Republic
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- England
- Equatorial Guinea
- Eritrea
- Estonia
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- Finland
- France
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- Gambia
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- Germany
- Ghana
- Greece
- Grenada
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- Guyana
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- Lithuania
- Luxembourg
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- Mauritius
- Mexico
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- Moldova
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- Namibia
- Nauru
- Nepal
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- Niger
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- Palestinian Authority
- Panama
- Papua New Guinea
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- Peru
- Philippines
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- Republic of Ireland
- Romania
- Russia
- Rwanda
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- Saudi Arabia
- Scotland
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- Serbia
- Seychelles
- Sierra Leone
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- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Korea
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- Spain
- Sri Lanka
- St Vincent
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- St. Lucia
- Sudan
- Suriname
- Swaziland
- Sweden
- Switzerland
- Syria
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- Tanzania
- Thailand
- Togo
- Tonga
- Trinidad & Tobago
- Tunisia
- Turkey
- Turkmenistan
- Tuvalu
- UAE
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- United Kingdom
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- Vanuatu
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- Venezuela
- Vietnam
- Wales
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- Yemen
- Zambia
- Zimbabwe
£ 23,000per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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Campus address
Regent's University London, Inner Circle, Regent's Park, Westminster, NW1 4NS, England