MSc Digital Marketing & Analytics

Overview

The face of marketing is changing, traditional techniques alone are not enough to attract the modern consumer. Today’s campaigns require interdisciplinary strategies and a deeper understanding of what the customers needs and wants are.

Our MSc in Digital Marketing & Analytics was the first programme to blend marketing with the digital analytical skills that employers crave. It remains the only programme of its kind in London, a thriving city of international brands and global campaigns.

We will prepare you to become a confident and effective marketing practitioner. You will develop an in-depth understanding of trusted techniques for strategy, planning and delivery. In addition, you will be introduced to new approaches and emerging tools that provide greater insight into how customers behave, and how to locate and reach them.

The programme will provide practical insights into:

• Creating marketing campaigns
• Data analytics
• Digital marketing
• Marketing strategy and planning
• Privacy and ethics
• Profiling and customer behaviour
• Social media campaigns
• Understanding markets
• Wordpress and website creation

Our programme is designed to be hands-on, giving you practical tasks which show you how techniques are applied in research and industry. In our seminars and class discussions, you will be encouraged to think creatively and strategically and develop solutions. Today's marketers are expected to understand, locate and reach their intended audiences, rather than just expect the customer to find them.

In addition to receiving support and guidance from experienced tutors and supervisors, you will also be able to seek advice from our guest speakers/ industry experts based in and around London's thriving Silicon Roundabout. Our Central London location means that you will be on the doorstep of innovative startups and thriving marketing firms, giving you an unmatched insight into how marketing is evolving, and how your new skills can add value to businesses.

The programme is accredited by the Chartered Management Institute (CMI). If you choose to join as student members of the Institute (students have specific period to register) and upon completion of mapped modules within the MA Digital Marketing & Analytics programme, you will receive a CMI Level 7 Strategic Management and Leadership Practice.