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MSc Digital Marketing and Analytics

University of Winchester

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Winchester

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    1 year

Course summary

COURSE OVERVIEW

  • Practical, hands-on course with live briefs and workplace visits
  • Ideal for careers in social media management, SEO, and e-commerce
  • Opportunities for internships, fieldwork and engagement with industry experts

Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.

Careers

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

Application deadline

31 May 2021

Tuition fees

Students living in United States
(international fees)

£ 13,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Winchester

  • University League Table

    105th

  • Campus address

    University of Winchester, Sparkford Road, Winchester, Hampshire, SO22 4NR, England

Subject rankings

  • Subject ranking

    79th out of 84 3

  • Entry standards

    / Max 200
    112 55%

    57th

    12
  • Graduate prospects

    / Max 100
    66 66%

    58th

  • Student satisfaction

    / Max 5
    3.84 77%

    70th

    5

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