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MSc Digital Marketing and e-Business

Abertay University

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Abertay University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Abertay University

  • Study mode

    Full time

  • Start date

    08-SEP-26

  • Duration

    1 Year

Course summary

This CIM-accredited Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification.The programme offers an interactive, learner-centred approach, allowing you to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of specialised and overall knowledge will enhance your capacity to operate successfully in a number of senior roles.You’ll develop a deep understanding of practices across multiple digital platforms, learning from highly experienced staff and an exciting mix of local, national and global organisations.Industry contact is key to preparing you to enter or re-enter the industry as an efficient, confident and highly employable specialist who will hit the ground running. As such, we actively promote real-world projects, including the option of either a culminating industry style consultation project with an organisation of your choice or a traditional dissertation.This programme can be studied full-time for one year or part-time over a maximum of four years.

Tuition fees

Students living in United States
(International fees)

£ 17,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Abertay University

Abertay University

  • University League Table

    94th

  • Campus address

    Abertay University, Bell Street, Dundee, scotland, DD1 1HG, United Kingdom

VIEW PROFILE
Abertay's small size is a strength, offering its students a more personal university experience with a friendly community vibe on its compact campus.
Pioneers of videogame and cybersecurity education and research, and a reputation as one of the world's most respected institutions for computer games degrees.
Supports prospective and current students from across the world. 20% of Abertay's student body is international, with 90 nationalities represented on campus.

Subject rankings

  • Subject ranking

    Marketing

    80th out of 90 2

  • Entry standards

    / Max 211
    145 69%

    22nd

  • Graduate prospects

    / Max 100
    69.0 69%

    58th

  • Student satisfaction

    / Max 4
    3.09 77%

    44th

    20

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