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MSc Digital Marketing Management

University of Strathclyde

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University of Strathclyde

Course options

4 options available

  • Qualification

    MSc - Master of Science

  • Location

    John Anderson Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. The department was one of the first marketing departments established in the UK and has more than 50 years of internationally leading research, innovation and global impact.The programme is designed to be both academically rigorous and highly responsive to the dynamic demands of the digital economy, balancing between strategic thinking, theoretical insight, and the practical skills needed to thrive in today’s data-driven and customer-centric marketing environment.Key features of the course include:a teaching team with deep expertise in digital marketing and digital transformation, blending cutting-edge academic research with strong links to industry and fast-growing practitioner engagementhigh industry engagement, including hands-on experiences with digital and emerging mediaa capstone Data-Driven Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to build and optimise functional affiliate marketing platforms.Our students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives in the classroom.

Tuition fees

Students living in United States
(International fees)

£ 32,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Strathclyde

University of Strathclyde

  • University League Table

    38th

  • Campus address

    John Anderson Campus, 16 Richmond Street, Glasgow, Glasgow, G1 1XQ, United Kingdom

VIEW PROFILE
Welcoming almost 30,000 students from over 140 countries, Strathclyde offers a supportive and vibrant university experience for students of all backgrounds.
Strathclyde offers numerous scholarships and funding opportunities to support students in their studies.
It's home to an International Study Centre offering international students the option to complete pre-master's programmes.

Subject rankings

  • Subject ranking

    Marketing

    6th out of 90 6

  • Entry standards

    / Max 211
    211 100%

    1st

  • Graduate prospects

    / Max 100
    88.0 88%

    10th

    16

  • Student satisfaction

    / Max 4
    3.19 80%

    22nd

    11

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