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- University of Wolverhampton
- MSc Digital Marketing Management
Course options
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Qualification
MSc - Master of Science
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Location
City Campus (Wolverhampton)
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Study mode
Full time
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Start date
JAN
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Duration
12 months
Course summary
The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.
The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs; formulating and managing research; presentation skills; problem solving and organising; managing group-based projects; team working and leadership.
Potential Career PathsThis course will equip you with the necessary skills to operate as a competent digital marketing executive. The potential career paths include a senior marketing executive, marketing analyst, or specialist marketing consultant.
Modules
Tuition fees
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£ 15,950per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
111th
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Campus address
University of Wolverhampton, Wulfruna Street, Wolverhampton, Wolverhampton, WV1 1LY, England
Subject rankings
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Subject ranking
76th out of 87 13
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Entry standards
/ Max 20486 42%87th
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Graduate prospects
/ Max 10073.0 73%51st
36 -
Student satisfaction
/ Max 43.41 85%1st
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