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MSc Digital Marketing

Liverpool John Moores University

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Liverpool John Moores University

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Mount Pleasant Campus

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    1 Year

Course summary

The MSc Digital Marketing at LJMU will extend your traditional marketing knowledge and equip you with new knowledge and approaches to reach digital audiences. Learn from staff with strong links to professional bodies Study on a cutting-edge course, accredited by the Institute for Direct and Digital Marketing Benefit from course content which is of a professional standard relevant to potential marketeers Winner Business School of the Year, Educate North Awards 2025 Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena. As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers. Your postgraduate study on this specially designed course at LJMU will place you at the leading edge of creative strategy in this exciting area of the marketing industry. The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to develop, manage and lead a digital marketing campaign. It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration. Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds. Liverpool Business School at Liverpool John Moores University is a member of AACSB International The Association to Advance Collegiate Schools of Business. AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. Through membership, accreditation, research, thought leadership, professional development, and advocacy, AACSB partners with over 1,500 organizations, from more than 90 countries globally. Membership or participation in the Global Education Alliance does not imply accreditation.

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Tuition fees

Students living in United States
(International fees)

£ 17,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Liverpool John Moores University

Liverpool John Moores University

  • University League Table

    76th

  • Campus address

    Liverpool John Moores University, Student Recruitment and Admissions, Exchange Station, Tithebarn Street, Liverpool, Liverpool, L2 2QP, United Kingdom

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Subject rankings

  • Subject ranking

    Marketing

    69th out of 93 4

  • Entry standards

    / Max 198
    115 58%

    45th

  • Graduate prospects

    / Max 100
    72.0 72%

    32nd

    14

  • Student satisfaction

    / Max 4
    3.11 78%

    49th

    18

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