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  • Undergraduate courses
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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Liverpool John Moores University, Liverpool

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

The MSc Digital Marketing at LJMU will extend your traditional marketing knowledge and equip you with new knowledge and approaches to reach digital audiences.

  • Learn from staff with strong links to professional bodies
  • Study on a cutting-edge course, accredited by the Institute for Direct and Digital Marketing
  • Benefit from course content which is of a professional standard relevant to potential marketeers

Informed by current industry best practice, this Masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.

As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers. Your postgraduate study on this specially designed course at LJMU will place you at the leading edge of creative strategy in this exciting area of the marketing industry.

The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to develop, manage and lead a digital marketing campaign.

It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

Professional body recognition

This course is accredited by the Institute for Direct and Digital Marketing (IDM).

Tuition fees

Students living in United States
(international fees)

£ 15,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Liverpool John Moores University

  • University League Table

    66th

  • Campus address

    Liverpool John Moores University, Egerton Court (Headquarters), 2 Rodney Street, Liverpool, Liverpool, L1 2UA, England

A globally recognised university, with staff and students from over 100 countries across the world.
Access to a superb careers programme, developed in partnership with FTSE 100 companies and leading businesses.
All LJMU international students are guaranteed place in high-quality, university-approved accommodation.

Subject rankings

  • Subject ranking

    35th out of 84 28

  • Entry standards

    / Max 200
    147 72%

    14th

    10
  • Graduate prospects

    / Max 100
    74 74%

    38th

  • Student satisfaction

    / Max 5
    4.36 87%

    1st

    78

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